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Find and Choose the Right Influencers

Find and Choose the Right Influencers

The real bottom line is, their followers will believe them more if they sound genuinely excited to share about your brand.Read More

The Void in Video Marketing: On-Camera Media Training for Marketing, Sales, and CEOs

The Void in Video Marketing: On-Camera Media Training f…

I was on a walk while I was listening to the Marketer to Marketer podcast featuring Marcus Sheridan, the Founder, and CEO of The Sales Lion and Sherri Powers, the Director of Marketing at TechSmith C…Read More

What Kind of Marketer Are You?

What Kind of Marketer Are You?

So, I pose the question, would you wear an Uncle Sam costume and dance on the main thoroughfare in your neighborhood to drive business if that was what your customers really needed?Read More

How do I write a great blog post?

How do I write a great blog post?

I can definitely tell you that it was not by using a formal formula. In fact, my Journalism professors would probably cringe if they read my method for my madness. Most professionals might cringe, but…Read More

What to do when things go wrong?

What to do when things go wrong?

Can the production of content be so complicated that to capture it in a process that allows for measurement would just break the laws of physics?Read More

Can you calculate the investment of your content marketing?

Can you calculate the investment of your content market…

I mean seriously, you want me to calculate return on my marketing efforts? Oh wait, you expect me to calculate the investment too? From your executive’s position, the answer is yes.Read More

Content Marketing World 2017 Takeaways

Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

The 4 Soft Skills of Agile Marketing Leadership

The 4 Soft Skills of Agile Marketing Leadership

It may surprise you to hear that a Marketing team's success has more to do with the strategic decisions of what isn't done than with what is done. To exercise strategy effectively, marketing leaders m…Read More

Leading Agile Marketing Teams

Leading Agile Marketing Teams

Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and…Read More

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