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What to do when things go wrong?

What to do when things go wrong?

Can the production of content be so complicated that to capture it in a process that allows for measurement would just break the laws of physics?Read More

Can you calculate the investment of your content marketing?

Can you calculate the investment of your content market…

I mean seriously, you want me to calculate return on my marketing efforts? Oh wait, you expect me to calculate the investment too? From your executive’s position, the answer is yes.Read More

Content Marketing World 2017 Takeaways

Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

The 4 Soft Skills of Agile Marketing Leadership

The 4 Soft Skills of Agile Marketing Leadership

It may surprise you to hear that a Marketing team's success has more to do with the strategic decisions of what isn't done than with what is done. To exercise strategy effectively, marketing leaders m…Read More

Leading Agile Marketing Teams

Leading Agile Marketing Teams

Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and …Read More

Our Pursuit of Amazing Experiences: A Tale of Two Airlines

Our Pursuit of Amazing Experiences: A Tale of Two Airli…

Before I continue the story, I want to focus in on why I feel Customer Experience, CX, should be at the core of our marketing efforts and our businesses. We live in an amazing time for several reason…Read More

Goodbye, Net Neutrality

Goodbye, Net Neutrality

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More

The Metrics of Agile and Content Marketing

The Metrics of Agile and Content Marketing

For the Agile Marketing professional, the very principle of measuring success is baked into one of the foundational principles noted in the Agile Marketing Manifesto: “Learning, through the build-meas…Read More

Please, Just Tell Me No!

Please, Just Tell Me No!

We put a lot of time into people who are considering doing business with us. We put time into them because we know they have an active problem, are considering solutions and looking for a partner to h…Read More

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