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Using Mad Men Era Tactics in the Modern Age of Marketing

Using Mad Men Era Tactics in the Modern Age of Marketin…

Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to h…Read More

What Does It Mean to be a Global Marketer?

What Does It Mean to be a Global Marketer?

I just listened to it again and started bouncing in my chair because Mr. Miller has a very sweet gig, and I am envious of his adventure. He is doing incredible work for LinkedIn and Mr. Miller, I can…Read More

What does a Digital Strategist do?

What does a Digital Strategist do?

Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and ma…Read More

5 Ways to Refresh Your LinkedIn Profile for the New Year

5 Ways to Refresh Your LinkedIn Profile for the New Yea…

It's almost a new year, a new you! Or, maybe it's the same you, new year? The beginning of the year marks a time for starting over, refreshing, goal setting and motivation. Even though you should cons…Read More

Why Marketing Science is the New Marketing

Why Marketing Science is the New Marketing

“The use of data to inform and build a system of rapid experimentation on the individual elements of the business problem, to find the best strategies to solve to the challenge or opportunity.”Read More

What Makes a Great Article Great?

What Makes a Great Article Great?

During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause “What makes it different and more …Read More

Tips for B2B Marketers from MarketingProfs' B2BForum

Tips for B2B Marketers from MarketingProfs' B2BForum

Quit Freaking Out! Put in other words: your marketing needs focus.Read More

Chicken Soup for the Content Marketer’s Soul

Chicken Soup for the Content Marketer’s Soul

Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and u…Read More

How to Build a Community by Uniting Behind a Cause

How to Build a Community by Uniting Behind a Cause

The past few months we have been left feeling a bit flat. The UK is getting things in place to leave Europe, we’re asking the question “Is the US election always this ugly?;” if you banked on Vine to …Read More

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