Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

latest articles

23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016

23 Enterprise Marketer Podcast Interviews from Content …

During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of …Read More

SMCKC December Breakfast - KC LOVES

SMCKC December Breakfast - KC LOVES

SMCKC's Monthly Breakfast is a great event to learn about some amazing strategies and examples for all marketers in Kansas City. It's early in the morning, costs very little, and is packed full of inf…Read More

5 Reasons Why FP&A Must Be a Better Business Partner

5 Reasons Why FP&A Must Be a Better Business Partner

Growing pressure on business to perform is translating into more pressure on financial planning and analysis to collaborate effectively with the operation, using advanced analytics and data-driven dec…Read More

Is Your Marketing Check Engine Light On?

Is Your Marketing Check Engine Light On?

As a non-car guy, one of the most anxiety-producing indicators in my car is the Check Engine light. Your marketing efforts have this indicator, and if they not careful and diagnosis them quickly, the…Read More

#GivingTuesday - Your Time is Worth More Than You Know

#GivingTuesday - Your Time is Worth More Than You Know

What do you do? This might be a simple question for you, but if it isn’t, it might make giving your time to charity difficult.Read More

Two Things Every Content Marketer Should be Ungrateful For

Two Things Every Content Marketer Should be Ungrateful …

Thanksgiving week everyone tends to write about how blessed they are and about the things they are most grateful for, but I want to talk about two things every content marketer should be ungrateful fo…Read More

3 Reasons Why You Should Consider Gathering User-Generated Content

3 Reasons Why You Should Consider Gathering User-Genera…

What excites me more than what they have is their use of social media to display their products and how they interact and utilize user-generated content.Read More

After Years of Working Trade Shows, I Attended One. Here's What I Learned.

After Years of Working Trade Shows, I Attended One. Her…

Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for thre…Read More

Bold Move: Tell Your CEO She Needs to Listen to her Customers

Bold Move: Tell Your CEO She Needs to Listen to her Cus…

Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively …Read More

t

o

p