Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

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#GivingTuesday - Your Time is Worth More Than You Know

#GivingTuesday - Your Time is Worth More Than You Know

What do you do? This might be a simple question for you, but if it isn’t, it might make giving your time to charity difficult.Read More

Two Things Every Content Marketer Should be Ungrateful For

Two Things Every Content Marketer Should be Ungrateful…

Thanksgiving week everyone tends to write about how blessed they are and about the things they are most grateful for, but I want to talk about two things every content marketer should be ungrateful fo…Read More

3 Reasons Why You Should Consider Gathering User-Generated Content

3 Reasons Why You Should Consider Gathering User-Genera…

What excites me more than what they have is their use of social media to display their products and how they interact and utilize user-generated content.Read More

After Years of Working Trade Shows, I Attended One. Here's What I Learned.

After Years of Working Trade Shows, I Attended One. Her…

Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for thre…Read More

Bold Move: Tell Your CEO She Needs to Listen to her Customers

Bold Move: Tell Your CEO She Needs to Listen to her Cus…

Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively…Read More

Think Before You Speak: Living Out Your Social Responsibility

Think Before You Speak: Living Out Your Social Responsi…

As with most organizations in today's day and age, they also have social media policies that explicitly outline expectations, guidelines, and consequences if they are not adhered to.Read More

Emerging Markets Deserve Your Respect

Emerging Markets Deserve Your Respect

Emerging markets are “exotic,” “risky,” full of challenges but promising great rewards to the most intrepid and audacious, etc. Think: Indiana Jones wearing an accountant’s green visor.Read More

Etiquette: Why It’s Vital for Communicating with Customers

Etiquette: Why It’s Vital for Communicating with Custom…

How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.Read More

Writing for the Audience Rather Than at Them

Writing for the Audience Rather Than at Them

Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a huge treat and a pretty much made my day because they confirmed what my instincts have been telling…Read More

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