Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

latest articles

Are Content Marketing Strategies for Everyone?

Are Content Marketing Strategies for Everyone?

At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More

Trial and Error Even in the Big Leagues: This is How We Learn

Trial and Error Even in the Big Leagues: This is How We…

Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More

6 Things Needed to Commit to Content Marketing

6 Things Needed to Commit to Content Marketing

At Content Marketing World, Joe Pulizzi kicked things off with a fabulous talk about committing to content marketing and either doing it 100% or not at all. I couldn’t agree more. Personally, I have a…Read More

When They’re Nearby: The Right Time to Contact Your Customer

When They’re Nearby: The Right Time to Contact Your Cus…

Inspired by the interview of Jeffrey Rohrs (Chief Marketing Office at Yext) by Jeff Julian (founder of AJi and Enterprise Marketer) titled Location Based Services for Content Marketers I got to thinki…Read More

What Content Marketing World Was Like from My Booth

What Content Marketing World Was Like from My Booth

To kick off this new community, we started with a big showing at Content Marketing World with our own booth. The Enterprise Marketer Podcast was hard to miss with all the lights, monitors, and a big…Read More

Proper Care and Feeding of Your Marketer

Proper Care and Feeding of Your Marketer

In my career, in non-profits, I have always set my own benchmarks and KPIs and it has been a useful means of tracking my own progress and ensuring that my efforts are well spent.Read More

6 Reasons The Public Library Is Your Best Friend

6 Reasons The Public Library Is Your Best Friend

After 9 years as a public library professional, if I had a nickel for every time someone said, “You have that at the library?” I’d be a very wealthy woman. This is true not only in Kansas City but th…Read More

New Form of Social Sharing Isn’t so Social: Private Messaging to Select Few

New Form of Social Sharing Isn’t so Social: Private Mes…

As it turns out, some people don’t want to share everything with everyone on social media. Sure there are still people who share every major moment with their networks on several channels; however, th…Read More

Customer Experience First, Content Marketing Next

Customer Experience First, Content Marketing Next

It is so easy to get swept away in the day-to-day life of marketing and content creation. Hell, I even wrote a book about how to make sure you have optimized your time down to the nth degree, giving…Read More

t

o

p