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Proper Care and Feeding of Your Marketer

Proper Care and Feeding of Your Marketer

In my career, in non-profits, I have always set my own benchmarks and KPIs and it has been a useful means of tracking my own progress and ensuring that my efforts are well spent.Read More

6 Reasons The Public Library Is Your Best Friend

6 Reasons The Public Library Is Your Best Friend

After 9 years as a public library professional, if I had a nickel for every time someone said, “You have that at the library?” I’d be a very wealthy woman. This is true not only in Kansas City but th…Read More

New Form of Social Sharing Isn’t so Social: Private Messaging to Select Few

New Form of Social Sharing Isn’t so Social: Private Mes…

As it turns out, some people don’t want to share everything with everyone on social media. Sure there are still people who share every major moment with their networks on several channels; however, th…Read More

Customer Experience First, Content Marketing Next

Customer Experience First, Content Marketing Next

It is so easy to get swept away in the day-to-day life of marketing and content creation. Hell, I even wrote a book about how to make sure you have optimized your time down to the nth degree, giving …Read More

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