In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More
Content Marketing World is our favorite conference of the year and it warms my heart when I see a blog post like this, where John shares his enthusiasm and what he is looking forward to. Gives me hope that our marketing community is growing and sharing more.
Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising messages but is just as high-tech and data-driven....via johnbell.typepad.com
tagged with: CMWorld17