My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More
In a world focused on MQLs, SQLs, and ROI as the main result of Content Marketing, it is good to see some strategy ideas and patterns based on brand awareness.
People already know about you, may like you, and are committed to sticking with your brand. At this stage, regularly provide new insights, content, and offerings to keep customers engaged beyond the first purchase....via marketeer.kapost.com