In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More
One of my favorite articles to work on in 2018. Clare and I describe how marketer can embrace video in their marketing efforts and ease the fear of the medium.
Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from all video and audio media, even if they themselves aren't the ones who will be in front of the camera."...via contentmarketinginstitute.com