Content Marketing World 2017

  contentmarketing.go2cloud.org   Dates: 9/5/2017 - 9/8/2017   Location: Huntington Convention Center, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

Content from this community

Being Known for Your Niche

In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots…Read More

Using Video and Audio to Reach Your Audience

In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing…Read More

Thanks for attending today's webinar! ?? If you were unable to catch the entire hour, a link to the full recording… https://t.co/jT5P...
@H_SalemOaks @twirlandswirl Laurel, come join Heather on the #CMWorld chat. We're a friendly bunch and love to welc… https://t.co/ogaW...
A2 I went to #SMMW18 in San Diego, my first US visit ?? Loved it, planning my #SMMW19 and I'm putting #SXSW and… https://t.co/x2q6...
Help us thank our friends at @ON24 for sponsoring today's webinar. #CMWorld https://t.co/3q5t...
@MahoutMkt Hello Roselle! Good to see you! #CMWorld
81% of B2C marketers say they’re concerned w/ #content creation that builds loyalty. That and more insights in the… https://t.co/NbDE...
@writtenbyemilie @carmenhill Emile, I gave your tweet 3 levels: 1. Like 2. Retweet 3. Reply There. Done. LOL. #cmworld
Super --> 2019 #B2C Content Marketing Research just released via @CMIContent. Check it out here:… https://t.co/MnPF...
How to Use LinkedIn as a Brand Publishing Platform by @dshiao via by @CMIContent - awesome presentation by… https://t.co/t9Uj...
Friday is the deadline! We want to see you speak at #CMWorld 2019. Get your proposal in today. Any questions? Let m… https://t.co/51X2...
Marketers need to walk in the salesperson’s shoes, so they can create the right kinds of content, says @PamDidner.… https://t.co/gzDr...
Marketers need to walk in the salesperson’s shoes, so they can create the right kinds of content, says @PamDidner.… https://t.co/O9UX...

Thanks to our amazing sponsors!

A Year Full of ‘No Way!?’ Moments for CCO Magazine

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Discover 10 Chief Content Officer articles that had its editor saying, “No way?!” in 2017 – Content Marketing InstituteRead More

10 Must-See Sessions at Content Marketing World 2017

10 Must-See Sessions at Content Marketing World 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you're going or what you plan to do when you get there. But anyone happily anticipating the screening,…Read More

6+ Promising Sessions at Content Marketing World 2017

6+ Promising Sessions at Content Marketing World 2017

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising…Read More

Marketers Must Pick Up the Video Camera - Here's How

Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

Content from this community

Lessons Learned From Journalism to Help Enterprise Content Marketing

In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.Read More

The Next Generation of Content Marketing

In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.Read More

We're looking for #contentmarketing leaders willing to share their expertise with our community. Could that be you?… https://t.co/v8dT...
@MarkAEvertz @revenuemarketer Sorry we didn't see this until now, Mark! Use the #CMWorld hashtag so everyone can see your tweets. ??
What were the biggest PR disasters of 2018 and what did we learn from them? @nic_hayes and @lushjames take a deep d… https://t.co/Swv7...
What were the biggest PR disasters of 2018 and what did we learn from them? @nic_hayes and @lushjames take a deep d… https://t.co/GBFd...
The 2019 Content Marketing prediction from @CMIContent are out! Check out expert opinion about the coming year (inc… https://t.co/cO71...
Are you a 10% or a 10x content marketer? What's next for #ContentMarketing #MarketerToMarketer #cmworldhttps://t.co/34jL...
@naptownpint That's one song that was not mentioned on the chat. #CMWorld
@dsimanoff This is a goal of mine as well. Used to blog regularly. Now it's once in a blue moon. #CMWorld
@rkwendte Sadly, we heard this once or twice on today's chat. We often have to remind ourselves of our worth. And i… https://t.co/f08A...
@CarolAnnRibeiro What a terrific mission! #CMWorld
@carmenhill Love you too. ?? #CMWorld
This Week in Content Marketing: 2017 Content Marketing Predictions

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. We won’t give out any spoilers here in the abstract; but we can tell you that we each s…Read More

Go All In With Content Marketing or Do Nothing: #CMWorld

Go All In With Content Marketing or Do Nothing: #CMWorld

I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I'm going to take my advice with this post. If you're not "all in"…Read More

My Favorite Content Marketing Video: Joe Pulizzi

My Favorite Content Marketing Video: Joe Pulizzi

While not the oldest example in the world, my favorite example is probably John Deere's The Furrow MagazineRead More

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

How Digital Asset Management Can Make a Big Impact on Your Content Marketin…

Many companies producing great content at a consistent pace soon face a predicament - they have so much content that they: Don't know or remember everything they have Can't track down content assets e…Read More

Content from this community

Re-engineering Yourself, Your Career, and Your Content

Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in the…Read More

A Journey Through Native Advertising to Artificial Intelligence

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

@rkwendte That's wonderful! We bet it's been great working from home (or your favorite coffee shop). #CMWorld
@JmoMonk @sal19 A chance meeting just before the new year. How fun! #CMWorld
Use off ramps To Maximize Content Marketing Results https://t.co/NEVe... #contentmarketing #cmworld
Spending today in Chicago at ?@Robert_Rose?’s final #contentmarketing master class of 2018. A full room filled with… https://t.co/PRan...
@mikemyers614 So happy that you and your personas were there to kick off the #CMWorld week with me and the @CMIContent team. ??
@ladonnajonze @CMIContent @SFerika @PRisUs @PamDidner I hope we get a chance to hang out more next year! #CMWorld
@todcordill Woohoo! I love the sound of that! #cmworld
@ladonnajonze @CMIContent @SuperDeluxeMo @PRisUs @PamDidner It was so much fun getting to meet you IRL! #CMworld
Thanks to the @CMIContent folks for another wonderful #cmworld chat. See everyone in 2019! https://t.co/9rdz...
@H_SalemOaks Just read a great article on healthcare and growing a stagnant community. Doesn't help with this conve… https://t.co/3aiT...
@ClkContrl @CMIContent Thanks, Gwen. Appreciate it. Hope you have a great holiday! #CMWorld

Thanks to our amazing sponsors!

Content from this community

Digging Deeper into Global Content Marketing

In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More

Ex-Pats Talking About the Use of English in Content Marketing

In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat to…Read More

@GenePetrovLMC Safe travels, Gene! #CMWorld
@s_narmadhaa @GenePetrovLMC @CMIContent 2018 was pretty awesome because of people like you. Here's to the new year,… https://t.co/3v72...
I try. ?? Seriously though, I try to make #CMWorld a cool place to be. I hope it continues to be a valuable spot for… https://t.co/EExl...
What Martin said! Love you, Mo—see you in the new year! #CMWorld https://t.co/uhDP...
@ExpWriters One of our 2019 goals is to be on the #contentwritingnchat more often. It's on the calendar! #CMWorld
@todcordill @writtenbyemilie We want to see everyone there! Mini-reunion! #CMWorld #ContentTECH
@CMIContent Thank YOU, @moninaw, for being such a great chat and community host! Happy holidays to everyone on this chat. :-) #cmworld
Thoroughly enjoyed the chat, as always. Bye all, and have a happy (and safe) holiday! #cmworld https://t.co/ipGp...
@PRisUs @writtenbyemilie @DrewDavisHere Oh I definitely read character and place descriptions in board games too! #CMWorld

Content from this community

How to Run an Effective Lead Generation Campaign with Content at the Center

In this episode, we learn a little more about the products that Netline and Fabl offer to marketers, sales folks, and creatives to allow them to collaborate on amazing content and generate leads with…Read More

Focus on the Humans, From Selling to Change Adoption

This unique conversation wanders from chickens to stingrays to attribution and then to change adoption, but it's worth the ride.Read More

@writtenbyemilie Speaking of #CMWorld friends... who'se going to #ContentTechSummit (sic) in San Diego in April?
Thanks for a great chat today (and for every other one this year)! Happy holidays and we'll see you in 2019! ?? #CMWorld
@Kathrynclang Yep, totally agree! My two criteria = cool work + cool people to work with. (Unless I’m starving, at… https://t.co/ngHT...
@_goldengrams Yes and, in our culture, you need to be inclusive or you risk being seen as aloof or uncaring. Oh, lo… https://t.co/PCnL...
@GenePetrovLMC @MoninaW @CMIContent Have a great holiday, guys! See you next time. #CMWorld
@bentleyu That honestly warms our heart. ?? Our community is only as strong as its members, and YOU all are generous… https://t.co/uvci...
A7: One goal professionally is to revamp the ol' web site. Glad to have one - but it needs to be improved to be mor… https://t.co/o9TJ...
@jkkalinowski @RedCross @cmcphillips @pamkozelka That's an awesome idea. You should pitch a #DonationDate campaign to @RedCross! #cmworld
@CMIContent Thanks for being around, you guys. Couldn't have made 2018 without you. #CMWorld
A7b. A personal goal is to do more writing for myself. I have a travel blog at https://t.co/sJlK... , and I hav… https://t.co/8mzO...
@Kathrynclang @jkkalinowski That would never have occurred to me! #CMWorld

Thanks to our amazing sponsors!

Content from this community

Choosing the Right Content Marketing Software for Your Team with Mintent and ScribbleLive

On this episode, Matt Dion and Christoph Trappe, sit down to discuss the Content Marketing ecosystem and problems Content Marketers face daily.Read More

Clearing the Air on Personas, Analytics, and SEO

Ardath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Read More

Gotta run...I look forward to seeing all of you in the new year, on Tuesdays and in CLE in September! Thanks… https://t.co/KUCP...
@mikemyers614 @JeremyBednarski Ha ha we see what you did there. #CMWorld
@CMIContent A7: Finding more time for personal care and growth without compromising on my professional life. #CMWorld
@GenePetrovLMC @CMIContent Thanks! Hoping you have a wonderful holiday, Gene! #CMWorld
Cheers to you #CMWorld. Thanks for making 2018 an awesome year! https://t.co/ta0k...
@JeremyBednarski If you'll pardon the somewhat obvious reference, you'll rock it! #cmworld
@CMIContent A7: I just wrote up my goals a couple of days ago, inspired by @JoePulizzi's talk (although it took me… https://t.co/7Mhj...
@JasonSchemmel And SO easy to implement. #CMWorld
FRIDAY! Want to speak at Content Marketing World? Better get those proposals in soon. They're due this week!… https://t.co/eclz...
@carmenhill Hey - great idea. I'm gonna do this too! #copycat #cmworld
@atxcopywriter @CMIContent One of my absolute *favorite* moments this year! I may be a BIG nerd - but it doesn't… https://t.co/3R8U...

Content from this community

Influencer Marketing for Companies of All Sizes

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients…Read More

Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More

Life getting a bit hectic as you close out the year? Yea, we know the feeling. So we're taking a short #CMWorld cha… https://t.co/OYQB...
A7. I've started creating a lot of educational content about leveraging Google Analytics for measuring online and o… https://t.co/wp4X...
@SocialAnimal_io @CMIContent That's the dream, ain't it, Krishna? #CMWorld
Want to know about the team behind the #CMWorld chats? Follow them on Twitter ? https://t.co/Bysf... Read the… https://t.co/19VP...
A7. Better define & package my services so I can be more intentional about seeking clients & projects that are the… https://t.co/FUq2...
@PRisUs @CMIContent Interesting. I know it works for some brands. As with so many things, it probably depends a lot… https://t.co/aGWG...
A8: I want to help our team work harder on the right things, prioritizing the things where we can really make a dif… https://t.co/3ZHZ...
@s_narmadhaa @PRisUs This is so true! It's forever evolving and as creators, we have to keep up. #CMWorld
@JasonSchemmel @CMIContent 1) I know I owe you an email. 2) You're on! #CMWorld
@mikemyers614 Yep, thanks - have some ideas brewing, all with the deadline in mind. Time to get movin'! #CMWorld
@writtenbyemilie @CMIContent I feel like I try and fail. And try and fail. ????? I need to sit and do more with it. #CMWorld

Thanks to our amazing sponsors!

Content from this community

Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

Marketer to Marketeer: On their one-year friendaversary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.Read More

Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

A7: I say it every dang year, but I really need to focus more on writing. I would LOVE to speak at our event, but d… https://t.co/ExcH...
A7. I want to make 2019 a year of professional development. To quote Norman Mailer, “Every moment of one’s existenc… https://t.co/Waul...
@ExpWriters @PRisUs We all are, Rachel. It's one of those skills we need to consistently learn to be relevant. That… https://t.co/bs9I...
@CMIContent A7: One goal is to get on a 201 level with PowerPoint. Second goal is to be more social on social medi… https://t.co/zW7e...
@H_SalemOaks Great question. Any thoughts, #CMWorld?
@s_narmadhaa @CMIContent Agreed! I need to spend time understanding content creation when it comes to live streamin… https://t.co/Q22p...
@PRisUs @CMIContent Ah yes, when we all found each other and dogs at the same time #CMWorld https://t.co/U8Uq...
Good idea...better hurry! #cmworld https://t.co/e2wJ...
@writtenbyemilie @atxcopywriter @DrewDavisHere Did you happen to read the descriptions of the characters? We play i… https://t.co/Y0jF...
If they just delay those automated messages 2 or 3 days it wouldn't be so transparent. And send them when they're a… https://t.co/6ycj...
@PRisUs Our team definitely knows more about SEO than I do! It's something I'm always trying to learn about. #CMWorld
@CMIContent A6: Live streaming. I knew how big it was, but I never spent enough time on it. I want to rectify that in 2019. #CMWorld

Content from this community

Amanda Todorovich on the Content Marketing World Health Summit in September 2017

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health SummitRead More

23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016

During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of…Read More

@JasonSchemmel Aren't they always? ?? #CMWorld
@CMIContent Planning to submit for a session or two this week! #CMWorld
@dsimanoff @MoninaW Ok ok, duly noted. LOL #CMWorld
That's actually a good idea for a Twitter chat in 2019, @MoninaW! #CMWorld https://t.co/qbAe...
Q7: What one personal or professional goal are you setting going into the new year? How can we help? #CMWorld https://t.co/9hoV...
A6: I always feel like #SEO is a moving target. That one I struggle with. #cmworld
@PitchboxApp @CMIContent @simoncox I mean, you really do meet the best people at chats! #CMWorld
@CMIContent Pass the champagne, would'ya? #cmworld
@writtenbyemilie Yes. I've only started re-purposing content more this year. Still a long way to go. #CMWorld

Thanks to our amazing sponsors!

@s_narmadhaa @MarketingProfs We feel that way when she tweets too. ?? #CMWorld
?? Can't believe this is our final question of 2018! Q7 is up in 60 seconds. #CMWorld
@CMIContent A6 I need to do more with paid social ads. So if anyone wants to help me in 2019 <hint, hint> decipher… https://t.co/7Qgu...
@atxcopywriter @CMIContent I thought it was something people wanted to see brands doing - but I just saw an article… https://t.co/DexG...
@CMIContent A5: I still remember doing a mental jig when @MarketingProfs replied to one of my Tweets. And so many… https://t.co/UUdJ...
A goal of mine for 2019! #CMWorld https://t.co/mjTy...
a5. I would have never met anybody I know in this #CMWorld twitter chat without #socialmedia. And thanks to… https://t.co/Q21F...
A5. Who were you able to connect w/ via social that you otherwise would never have met? 95% of my friends! Speci… https://t.co/Jobz...
@ladonnajonze That's something we're continually looking at and wish we could put more time into. Not enough hours in the day! #CMWorld
@atxcopywriter It's definitely a way to make your brand standout AND allows you to make a personal connection with your audience. #CMWorld
@jkkalinowski Damn dude, thank you! #CMWorld
A6: I'm going to try to spend more time in 2019 on concepts that are transferable across audiences and platforms. T… https://t.co/X4Dw...
@todcordill @CMIContent Conversations are how you get people to care about you ... and your content! #cmworld
@CMIContent I've connected with so many of our #CMWorld prospective speakers via social media. Couldn't do my job without it!
@CMIContent A4: Something I've seen - and that was a big trend at #CMWorld this year - is marketing with values, th… https://t.co/xoXW...
@carmenhill Do I get to be one of your BFFs? ?? #CMWorld
@todcordill @RedCross @cmcphillips @pamkozelka and I just donated last week. We make it a "donate date" every 6 weeks! #CMWorld
Q6: In which area of marketing (research, social media, SEO, etc.) do you wish you had spent more time experimentin… https://t.co/j1Ef...

Thanks to our amazing sponsors!

@jkkalinowski Thanks for the reminder... I have a bad habit of vacationing in malaria infested (according to… https://t.co/aHr3...
@JasonSchemmel It really is! And that includes you, Jason! We're grateful for everyone in the #ContentWritingChat family. ?? #CMWorld
?? 2 questions left, #CMWorld friends. Q6 coming up in just a few seconds.
@CMIContent For me, @DrewDavisHere is always so inspiring and has such useful content. His keynote at #CMWorld this… https://t.co/5ME1...
@todcordill @CMIContent Oh, I do like getting the discounts too, but I'd also like something more from the brands.… https://t.co/Q5wp...
@s_narmadhaa Same! It's nice having that online community to connect with each month. #CMWorld
@ExpWriters @_goldengrams Story of our lives in #PR! I was just having this chat with someone. I think I lost out o… https://t.co/CckA...
A5. Where do I even begin?! Probably 90% of my professional friendships developed via social media, including all m… https://t.co/OQw3...
@ExpWriters Couldn't agree more, Rachel! Love hanging out with the whole #ContentWritingChat gang! #CMWorld
@CMIContent Yeah, like everyone else, all the people I got to know this community-many of whom I enjoyed meeting or… https://t.co/Tvhh...
A4: part 2 - I also personally loved the ZBurger social media story. Lesson? Don't hire a 22-yr-old to run your soc… https://t.co/Zqjs...
@writtenbyemilie Well said. And also content that's not repurposed. Another lesson from this year: re-use your content! #CMWorld - A3
Q4: A couple of the biggest #PR stories of the year were the Facebook/Definers story-& the Papa Johns story (PR age… https://t.co/xak6...
@marktraphagen We haven't had a chance to say hello yet, Mark. ?? Thanks for being here! #CMWorld
A5: Um, pretty much everyone in our #ContentWritingChat community! ???? #CMWorld
???? Agree with this entirely, @writtenbyemilie. There's no point in informing people if you're not also motivating t… https://t.co/6zdg...
@martinlieberman @CMIContent You mean you like conversations? LOL Conversations are: (1) more engaging, (2) more… https://t.co/UPCD...
@GenePetrovLMC @JasonSchemmel @CMIContent Not to mention the sponsored DMs on LinkedIn. As a user, it's one of the… https://t.co/0ost...
@_goldengrams True! I think we've fallen into this trap of expecting fast results. But that simply isn't the case.… https://t.co/gxgy...
@writtenbyemilie This. Like how do you not have a CTA? Unfortunately, it's so uncommon. #CMWorld
A4b: And I've mentioned this before, but @DrewDavisHere does a fine #loyaltyloop video now and again (like, every time). #cmworld
@marktraphagen @CMIContent Yup. SMEs who want to promote their own expertise (or do more than just promote) are a wonderful thing. #cmworld
?? Q5 is next! Let's do this! ?? #CMWorld

Thanks to our amazing sponsors!

A4. I'm sure I'm not the only one thinking that GDPR was a major event for our industry. #CMWorld https://t.co/580l...
@GenePetrovLMC Couldn't agree more! ???? And glad to see you as well! Hope you're having a great Tuesday. #CMWorld
@atxcopywriter @CMIContent Yeah... but these emails might be highly effective. #cmworld
@bentleyu @CMIContent It's all about relationships. ???? #CMWorld
@marktraphagen @CMIContent Ouch. Guilty. Lesson learnt. #CMWorld
A4: @JayAcunzo and his quest for sources of creativity was personally big for me. The big Facebook personal data tr… https://t.co/v7mG...
@MDigitalPatrick @CMIContent hard to believe that was this year.... feels like forever ago. #CMWorld
A4: Wow, several to choose from. But the most impactful messages for me have been @Robert_Rose's insights in the… https://t.co/vz2Q...
a3. This personalized #directmail example from @whattheythink just showed up in my feed this morning. Definitely il… https://t.co/swDd...
@marktraphagen @CMIContent Agreed! Publishing content into the void of the Internet, without any effort to promote… https://t.co/duo9...
@marktraphagen @CMIContent YES! I see it so often with ghostwritten content. The bylined "author" never does anything with it. :-( #cmworld
@JasonSchemmel @CMIContent Auto DMs are the absolute worst! I was relieved when we finally stopped getting them. #CMWorld
@JasonSchemmel Does that include chatbots in places like Facebook Messenger? #CMWorld
@writtenbyemilie @todcordill Sounds like you both could use this playlist I made. https://t.co/SPVF... You're welcome! :-) #cmworld
@PRisUs This! So many people are guilty of inconsistency and I think it's so common, especially with blogging. If y… https://t.co/Lacm...
Q4: Think back. What do you think was the *top* story of 2018? What posts/podcasts/speakers stand out? And why?… https://t.co/FUwK...
@JasonSchemmel @todcordill It gets better EVERY year! While the sessions are fab, that's really what I most look fo… https://t.co/r30M...
@s_narmadhaa @CMIContent Ooooo, that's a common and hard one. #CMWorld
A3: People spend too much time focusing their content on selling, when they need to provide value and connect with… https://t.co/I2yd...
@jkkalinowski Yes, well said. It's still such a grey area and people are going berserk trying not to make wrong decisions. #CMWorld
?? Next year, should we have a mid-chat break? Who's going to bring the cookies? ?????? (PS, Q4 is next.) #CMWorld
A3. It's not just a content blunder — the marketing, advertising, and communications, and PR functions all screwed… https://t.co/YZZQ...
@ClkContrl Using it as a bullhorn. Ugh. ?? #CMWorld

Thanks to our amazing sponsors!

A2. I had a rocky talk experience. Learned a TON, including how to (sort of) practice grace in the face of embarras… https://t.co/Xjkj...
@jkkalinowski Lesson learned. 1st time I gave blood I didn't eat lunch and nearly passed out. Surprising I gave a 2… https://t.co/TpjW...
@writtenbyemilie @DrewDavisHere I was second-hand stoked for you! Played any of the games yet? #CMWorld
A3: In terms of blunders, I still see 'influencers' simply passing along the same (exact) content to their audience… https://t.co/yNtM...
@CMIContent A3 Sharing content in a way that doesn't start a conversation is a huge blunder. Such a missed opportunity. #cmworld
A3: One of the biggest content blunders I continue to see is inconsistency. For ex, a brand starts blogging or post… https://t.co/0cOW...
@MDigitalPatrick @CMIContent @googleanalytics #Marketing without Google Analytics is like a compass with no needle. #cmworld
@CMIContent A3: Speaking before listening. #CMWorld
@Skyword Hi friends! Good to see you today! #CMWorld, if you haven't checked out our 2019 predictions post, it's up… https://t.co/MF0O...
@CMIContent A3: I still get a lot of emails from brands are nothing but discounts and promotions (mostly retail com… https://t.co/h9Ci...
@PRisUs That's rough! But it's a good learning experience when it comes to setting boundaries and such with clients. #CMWorld
A3: Some of the biggest content blunders I witnessed were people trying to decipher and blog about GDPR! Some were… https://t.co/GpTd...
@bentleyu @CMIContent Hey, Gaby! Great to see you again. My terrific Tuesday's just about to end. Hope you're havin… https://t.co/KJzT...
A2: Being too trusting. This year was the worst as far as potential clients "ghosting" & just not getting back-on… https://t.co/LEoN...
@CMIContent Gated content isn't always the best way to win #socialmedia hearts. Knowing when it makes sense to do s… https://t.co/0oE4...
@dsimanoff LOL If only we could all say that! #CMWorld
@atxcopywriter @CMIContent Yes, consistency helps build brand credibility. That was another lesson I learnt this year. #CMWorld - A2
Q3: What are some of the biggest content blunders you've seen this year? #CMWorld https://t.co/VI1A...
@JasonSchemmel Whoa. How did we not see you come in! #CMWorld
?? This chat always moves quick! Get ready because Q3 is coming up next. #CMWorld
@Kathrynclang Talk about a family project! Wow! #CMWorld

Thanks to our amazing sponsors!

@CMIContent A2: Biggest mistake was marketing too much on social media and forgetting to share value. Biggest lesso… https://t.co/ooEb...
@CMIContent A2: I experienced the effects of not actively marketing enough when busy and had a slow period for a fe… https://t.co/06wx...
A2: Personally, to not do a "Power Red" blood donation and then try to run a race 2 days after! LOL ;) #CMWorld #NotTheBrightestBulb
@CMIContent A2: One mistake that I can think of is trying to type too fast. It causes me to type the wrong email a… https://t.co/3UpO...
@MDigitalPatrick So true! Plus, sharing other people's content opens us up to different perspectives - great for ex… https://t.co/kCj4...
@carmenhill Actually... I'm more proud of bringing people in from my network to help clients. ;) #cmworld
A2. I never makem istakes. #CMWorld https://t.co/3PIJ...
Just own it, Tod. Be proud! #CMWorld https://t.co/56WC...
@CMIContent A1: I set some good goals around starting to do more learning and marketing in my business. Just a few… https://t.co/Qyd3...
@CMIContent A1: Understanding how and succeeding in coming up with a content strategy. Thanks to insights from a to… https://t.co/ac2m...
@SocialAnimal_io @CMIContent I mean, that's totally the best part of the year! #CMWorld
@todcordill That was definitely one of the highlights of my year professionally, being at my third #CMWorld - and m… https://t.co/WfFT...
A2: So, if I got this right, we have to pick just one failure? I'll be a minute... #cmworld
@SocialAnimal_io Glad you found your way to us! #CMWorld
A1. I'd say I'm most proud of the B2B content marketing plan I put together for my company. We didn't have one befo… https://t.co/MlJE...
@A_Larick We were thrilled to officially welcome you to the CMI family! #CMWorld
@lauren_ruff <gasp> I love Eartha Kitt (am indifferent about that particular song though) #cmworld https://t.co/WHzH...
@JasonSchemmel @CMIContent Hard to top that one, Jason! Congrats! ?? #cmworld
@writtenbyemilie @martinlieberman @MoninaW @CMIContent Pretty sure it's the region of misfit songs. Yuck. #cmworld

Thanks to our amazing sponsors!

@ClkContrl This is fantastic. Here's to growing more in 2019! #CMWorld
@mikemyers614 Maybe some people just need to watch this ... #cmworld https://t.co/oSpi...
@jkkalinowski If those of you on the #CMWorld chat haven't seen then speaker gifts JK came up with, you're missing… https://t.co/yca4...
A1: Pretty okay with the SRO crowd @cmcphillips and I had for our little session at #cmworld 2018. And we didn't ha… https://t.co/e8Vo...
Q2: What was one mistake you made this year and what did you learn from it? #CMWorld https://t.co/muFH...
@Kathrynclang @GenePetrovLMC @CMIContent Yes, you are, Gene! And so are you, Kathryn. It's amazing how much we've l… https://t.co/twFB...
@todcordill Glad to finally meet you IRL, Tod! #CMWorld
@AmandaSubler Yeah, almost as many as there are bad sweaters. #cmworld
?? Q2 is next! #CMWorld
@MDigitalPatrick @CMIContent Getting involved with the #CMWorld community 3.5 years ago was what really changed my… https://t.co/BqCX...
A1. HANDS DOWN: Being honored as #CMWorld Community Champion!!! Thanks you so much! <3 (It was cool that my son got… https://t.co/wluP...
@mholtwick Congrats! That's a terrific accomplishment, Matt. #CMWorld
@CMIContent Hey, I wouldn't miss the year end chat! Happy Holidays @CMIContent! #cmworld
a1. I don't know that I call it a proud achievement, but I finally made it to #CMWorld!
A2: I am also really proud of the work that was put into our "Game On!" theme. From the posters, the social shares,… https://t.co/tmso...
Hilarious how polarizing Mariah Carey's 'All I want" is on the #CMWorld chat today :)
@ClkContrl @MDigitalPatrick @CMIContent @marceldigital Nothing like belting it out at the top of your lungs in the… https://t.co/jPIT...
@CMIContent #CMWorld this is a tough question! My proudest achievement is being an official CMI'er and putting toge… https://t.co/QJIv...
@iamspeters Welcome Stephen! These seem to be in the running for top two *worst*. #CMWorld

Thanks to our amazing sponsors!

@mikemyers614 @MoninaW @CMIContent If you're looking for MUCH better holiday songs, allow me to suggest this playli… https://t.co/rJjZ...
@MDigitalPatrick @CMIContent And we've learnt a ton from reading your insights, Patrick! Participating in Twitter c… https://t.co/u27t...
@mikemyers614 Yay! You made the chat! It's like an awesome Christmas present. #CMWorld
@martinlieberman @MoninaW @CMIContent Oh, that's bad. The Italian Christmas donkey? Okay. #cmworld
A1: Once again, I am so incredibly proud of The Greatest Show on Earth: Content Marketing World. All points of the… https://t.co/mFM4...
@Kathrynclang LOL. I've been watching Christmas moves since just before Halloween when Hallmark started airing them. ?? #CMWorld
@Kathrynclang I'd wait till the 15th. I mean, what's the rush? #CMWorld
@A_Larick @CMIContent You don't like the barking dogs/Jingle Bells tune? That was my dad's fav. ?? #cmworld https://t.co/TheD...
@Taylor_Barbieri Seems you're not alone with that opinion! #CMWorld
@ClkContrl We hear ya, no pun intended! #CMWorld
@CMIContent Do we have to go there again? This only makes me cringe because now it will be rolling aound in the bac… https://t.co/n3JE...
@ladonnajonze We would never consider you a scrooge, LaDonna! #CMWorld
Q1: Let's celebrate! What’s one of your proudest achievements from the past year? #CMWorld https://t.co/vFnB...
@LizzyRoseKnight Every single one? Really? There has to be at least one rendition that kinda irks you, no? #CMWorld
@CMIContent Why, PR & content marketing (and social media) - of course! #cmworld
@Kathrynclang Welcome! Have you weighed in yet on the song debate? #CMWorld
Hi, I’m Carmen Hill, a freelance content strategist and writer in Portland, OR. I cringe at any/all of the pop-y, a… https://t.co/d8sG...
?? Let's get to it. Q1 is coming up! #CMWorld
Hi #CMWorld, I don't have one in particular, but you really realize this time of year how many bad holiday songs ar… https://t.co/0beO...

Thanks to our amazing sponsors!

@MoninaW @CMIContent Let's just say you're lucky, then. LOL #cmworld
The song that makes me cringe is Feliz Navidad. Not because I don't like it - but every time I hear it, I think o… https://t.co/gVDT...
@MoninaW @martinlieberman @CMIContent Who the what? Never heard of it either. Must be a Boston thing? #cmworld
Hello, #CMWorld friends. Dave here from Tampa. To answer today's icebreaker, I am a grinch and dislike every single… https://t.co/lPS9...
@martinlieberman @CMIContent Seriously have no idea what song that is. #CMWorld
@PRisUs I'm finally sans-coat! #CMWorld
Did you miss our chat with @pamdidner on sales enablement? Our recap is on the #CMWorld blog. https://t.co/05Zh...
@iamspeters What?! No. You must sit out this chat today. We can't have any "Last Christmas" haters in here. :-( #cmworld
Although Mariah is a close second!! #CMWorld
What do you want to chat about in 2019? Are there topics you’d like to see added to our chat calendar? #CMWorld https://t.co/SBi3...
@CMIContent I'm a huge dog lover but any song that has barking dogs with Christmas music gets turned off immediately! #CMWorld
@CMIContent "Dominic the Donkey" makes me cringe. YUCK!! #cmworld
Hello #cmworld chat! I *guess* the sun is out here in #Cbus. Still cold as, well, you know. ?? https://t.co/ev0B...
I'm JK. @CMIContent Creative Director... I really can't stand "We need a Little Christmas." Ugh!! #CMWorld
@CMIContent The sun is shining and the snow is melting here in Maryland. ???? #CMWorld
Chat format: 7 questions. Remember to include the #CMWorld hashtag! https://t.co/rqBA...
@ExpWriters Rachel!! What's going on? The sun it out in CLE. ?? What about you? #CMWorld
Hey, #CMWorld! ???? Rachel here from Express Writers. How are you all doing today?
I have a conf call at noon EST. I'll join about 30 minutes in... #CMWorld https://t.co/zfF2...
STARTING NOW! We're taking a look back at 2018. Let's share successes and learnings with fellow marketers! #CMWorld https://t.co/H1hp...
@bentleyu It's like our pre-New Year's Eve party. Without the ball drop. ?? #CMWorld

Thanks to our amazing sponsors!

@SarahMitchellOz Our eyes are fixed on the horizon! #CMWorld
@juliewolpers @TargetMktg Listening to @Robert_Rose and catching a glimpse of Navy Pier - sounds magnificent! #CMWorld
Tuesday #TwitterChat List #1 ?? ?? #CMWorld 12pm ?? #VCBuzz 12pm ?? #SMTLive 12pm ?? #SweetTalk 1pm ?? #carechat 1pm ??… https://t.co/Ewmf...
@kristinevick @JohnBalla @BarbAnthony Appreciate it! It's the last chat of the year - it's going to be spectacular! #CMWorld
@Rogercparker Come tweet with us, Roger! #CMWorld
What was your favorite moment of 2??0??1??8??? Let's catch up with our #CMWorld friends and take a look back. Our T… https://t.co/Oq0w...
Looking forward to this #CMWorld chat today! Will I see you there? https://t.co/9zmX...
Repping one of my favorite brands all day today! Picked up this shirt at the @CoSchedule booth at this year’s… https://t.co/7ZzF...
Thrilled to see @CMIContent evangelizing that #LinkedIn is a content platform. @LinkedInExpert and I "preached" it… https://t.co/5MuH...
Wow! How time flies! Join ?? It's the final #CMWorld Twitter chat of the year! Let's spend time with fellow marketer… https://t.co/msVF...
My belief: #RepresentationMat.... My #contentmarketing prediction: Brands will finally have those conversations… https://t.co/LG39...
It's a special edition of the #CMWorld Twitter chat as we look back at 2018 - learnings, successes, and everything… https://t.co/EIYk...
Content marketing research made simple. Check out these 6 tools. #cmworld https://t.co/9PNQ... https://t.co/JVJZ...
Yes, that's exactly what @LinkedIn is - a conversation platform! #CMWorld https://t.co/TyDY...
@CMIContent @martinlieberman Agree - a comment on a post can be the START of a conversation, but requires the post… https://t.co/MlXz...
Two #contentmarketing jobs here from @jpmorgan - Senior Content Strategist https://t.co/m51g...https://t.co/fOiH...
It's interesting how some people define "conversation" on social media. If people simply comment on your post, that… https://t.co/q4OE...
@Jake_pryszlak @ClkContrl That's a topic I spoke about at #CMworld this year and am writing about all this month. M… https://t.co/gh6j...
Are you a 10% or a 10x content marketer? What's next for #ContentMarketing #MarketerToMarketer #cmworldhttps://t.co/Hw4f...
You're Failing Your Employee Brand Ambassadors If You Aren't Doing This One Small Thing https://t.co/o8r5... <-… https://t.co/Ey73...
?? It's the final #CMWorld Twitter chat of the year! 2??0??1??8?? was one to remember. Let's spend time with fellow… https://t.co/vecR...
Cisco’s @Ray_Kloss joins @lushjames for a chat about the companies’ big new brand campaign. It’s a great one for an… https://t.co/0zCa...

Thanks to our amazing sponsors!

Cisco’s @Ray_Kloss joins @lushjames for a chat about the companies’ big new brand campaign. It’s a great one for an… https://t.co/wxrx...
Check out my interview with @Aprimo at #CMWorld about defining content lifecycles and managing collaborators!… https://t.co/Jj3d...
We hear a lot about SEO, but how can you find out whether it’s right for you and your business? #marketinghttps://t.co/99NX...
Is search engine optimisation effective for some businesses and not for others? #marketing #socialmediahttps://t.co/LrY4...
@MoninaW @TimBurrows1266 Thanks for the intro! Miss you! See you at a future #CMWorld!!
I watch this every year, and learn something new that helps shape the next 12 months. For beginners and industry ve… https://t.co/jp3Z...
I watch this every year, and learn something new the helps shape the next 12 months. For beginners and industry vet… https://t.co/Oklv...
IEEE GlobalSpec’s video newsletter targets the audience not based on their industry but by format preference.… https://t.co/R0bj...
It's time to put the finishing touches on your #CMWorld session proposals. Proposals are due in ONE WEEK!… https://t.co/ERif...
his week’s guest, @PamDidner, has a new book out about how marketing can help enable sales and achieve business goa… https://t.co/vX7b...
his week’s guest, @PamDidner, has a new book out about how marketing can help enable sales and achieve business goa… https://t.co/4XKq...
@todcordill How did you hide the fact your birthday is #CMWorld week? We try to know EVERYTHING. And we failed!
@carmenhill @todcordill So. Many. Birthdays. Seems we should have a huge orange cake next year! ?? #CMWorld
Marketers need to walk in the salesperson’s shoes, so they can create the right kinds of content, says @PamDidner.… https://t.co/9SbJ...
Marketers need to walk in the salesperson’s shoes, so they can create the right kinds of content, says @PamDidner.… https://t.co/igwf...
@carmenhill @CMIContent Sep 2. How about you? Maybe I can ditch Labor Day weekend here, convince Juli to join me, a… https://t.co/0V0x...
"... added you to list" Yes! ?? So excited to be part of an illustrious group: @CMIContent blog contributors ??… https://t.co/1XKN...
Not every #content interaction leads to a sale, but it should give the reader something to do next. @leeoddenhttps://t.co/eh8M...
@CMIContent Not sure. #CMWorld is great, but honestly, the date sucks. Labor Day weekend is a big end of summer eve… https://t.co/s1UF...
Thrilled you could join us in NYC today! #CMWorld https://t.co/wFUf...
Did you know that a 5% increase in customer retention yields a 25-95% increase in profits? Here's how to handle y… https://t.co/7v9r...
@todcordill Maybe see us there? You KNOW you'll see us there! #CMWorld https://t.co/xuRx...

Thanks to our amazing sponsors!

@CMIContent @dougkessler My pleasure! @dougkessler is always wicked good! #CMWorld
How to avoid the content assembly line approach when working with agencies? Avoid email. Use a good online collabor… https://t.co/41be...
@pisarose @dougkessler So many great tidbits from this webinar. Glad you're able to take time today to watch it, Sh… https://t.co/XjNX...
Screams the need for fluid collaboration (vs. linear process) in content creation. https://t.co/GycR... @dougkessler #CMWorld
@PattyPerkins @Robert_Rose @TargetMktg He always does! ?? Thanks to you and the team for helping make the Master Cla… https://t.co/9E0L...
Blind handovers in the content assembly line dilutes clarity and intention. Experts' hands are tied. ~ @dougkessler #CMWorld
Important point: In a linear content assembly line, when you discard options, you're closing doors for people farth… https://t.co/dwob...
@IdeaworksAgency @ChelseyCoslett Looking good! Thanks for hanging with us. Now get drawing! #CMWorld
@_MariaMarchewka has the BEST gift idea for @GenePetrovLMC... GO @steelers Ho, Ho, Ho: #CMWorld Plays Secret Santa… https://t.co/yQ9e...
@AusmericanGirl @mdeziel @TrackMaven @KatieMartell We love the creative ideas TrackMaven always brings to #CMWorld!
Pssssst, if you haven't heard, registration is now open for #CMWorld! ?? (Thanks @muckrack for the mention. ??) https://t.co/Rji4...
Build and convert an audience of buyers in any industry with content marketing at nearly any stage of the sales fun… https://t.co/5IoG...

t

o

p