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MarketingProfs' B2B Forum 2016

  mpb2b.marketingprofs.com   Dates: 10/18/2016 - 10/21/2016   Location: The Westin Boston Waterfront, Boston, MA
B2B Marketing Forum is more than just a quirky (not-so-little) conference. In 2016 we're celebrating our 10th year of being the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success.

Content from this community

Ja-Nae Duane on Applying Lean Thinking and the Spirit of an Entrepreneur in Marketing

People often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on th…Read More

Jeremy Miller on Creating Sticky Brands and Bingeable Content

When we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build…Read More

In case you missed it, check out "Why I will never miss #MPB2B ever again!" https://t.co/lcSS... #MPB2Bhttps://t.co/fpmR...
The encouraging part of the @MarketingProfs Conference was the intense focus on customer experience. It's time has finally come. #MPB2B
Hot off the press: Why I will never miss #MPB2B ever again! https://t.co/lcSS... #MPB2B #NextYear #Cool #readinghttps://t.co/gf5Q...
When #MPB2B comes to your door....see you in #SFO next year!! https://t.co/a4CG... https://t.co/t4uP...
The latest The Content is Currency Weekly! https://t.co/Qouv... Thanks to @JoePulizzi #mpb2b #cmworld
3 secrets to becoming a modern #B2B marketer? Hint: You won't learn them in college https://t.co/UiVw...https://t.co/4aVl...
Our team walks the talk: "TopRank Marketing wins the overall category of who's most talked about" at #mpb2bhttps://t.co/PxW4...
What do top marketers like @cnmoody @amrynnie & @dayroth love most about @MarketingProfs ? Watch: https://t.co/paMM... #mpb2b
@ThaaatKris shares Top 20 #MPB2B and MarTech takeaways https://t.co/Zfuf... via @B2BNewsNetwork

Thanks to our amazing sponsors!

B2B Forum Recap: WriterAccess Reviews Our Favorite Sessions

B2B Forum Recap: WriterAccess Reviews Our Favorite Sessions

Picking the favorites at this years Marketing Profs B2B Forum is no easy task but the staff at Writers Access took on the challenge. Take a look at their amazing recap.Read More

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Stacy Adams on Animated Online Video for Marketers

You know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insigh…Read More

Empathy for the Global Content Marketing Audience with Jason Miller

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the Unite…Read More

Check out my new article: Why I will never miss #MPB2B ever again! https://t.co/ARCO... #MPB2B #NextYear #Coolhttps://t.co/WZX3...
Making B2B Marketing Gold: A Look Back at #MPB2B Forum + A Celebration of @annhandley Video!… https://t.co/MsPn...
@curata @MarketingProfs This would have been me at your booth at #MPB2B.... #justsayin https://t.co/73f1...
Missed my session at #mpb2b? @riverwordguy posted an excellent recap with some of my slides on content bingeing https://t.co/x45j...
Could I love this more? NO I COULD NOT! Solid work, tamibrigle! (Shoutout to stickermule for partnering with us on flair!) #mpb2b
Could I love this more? NO I COULD NOT! Solid work, @tamibrigle! (Shoutout to @stickermule for partnering with us o… https://t.co/d5k3...
Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B https://t.co/GBeq... https://t.co/NZ8j... Maki…
Smart tips via @cnmoody If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?… https://t.co/Z2cC...
Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B https://t.co/zPcr... via… https://t.co/Fs7W...
Why I will never miss #MPB2B ever again! https://t.co/nRFJ... via @wordpressdotcom

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Tish Millsap on Demand Generation and Account-Based Marketing

Tish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales…Read More

What Makes a Great Article Great?

During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause “What makes it different and more …Read More

The latest Marketing Round-Up! https://t.co/vNtz... #mpb2b
Quality @LinkedInMKTG #curation: 30 quotes from recent marketing events https://t.co/Ef16... | #CMWorld,… https://t.co/PfxK...
@KwamWrites -- -um....you better be at #MPB2B next year, dude....
I feel the same way about #mpb2b @BionicSocialite see you next year!! https://t.co/9SzZ...
Thanks for the shout out, cspenn! We loved how you broke down the #MPB2B #data. https://t.co/RuuB... … https://t.co/jr7r... Thanks f…
Such a great breakdown, cspenn I'm glad we got to chat about how you do this analysis. #mpb2b https://t.co/3Vso...
Astute analysis via @cspenn How to Analyze Conference Data For Marketing and PR https://t.co/mXpq... #mpb2b https://t.co/u5a0...
Men are from MarTech, Women are from the MarketingProfs B2B Forum https://t.co/A8zd...  #mpb2b https://t.co/sgxZ... Men are from Ma…
Men are from MarTech, Women are from the MarketingProfs B2B Forum https://t.co/q4Sq... #mpb2b
Such a great breakdown, @cspenn I'm glad we got to chat about how you do this analysis. #mpb2b https://t.co/AuVg...

Thanks to our amazing sponsors!

Content from this community

Tips for B2B Marketers from MarketingProfs' B2BForum

Quit Freaking Out! Put in other words: your marketing needs focus.Read More

Erica McGillivray on Community Management and Branding

Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand.  At her session at MarketingProfs’ B2B…Read More

We've been to #CMWorld, #mpb2b, #AWNewYork, #INBOUND17 and more. Here are the 30 best quotes we heard:… https://t.co/8jB6...
How to Analyze Conference Data For Marketing, PR https://t.co/Qlrh...  #mpb2b via cspenn with shouts to toprank leeodden YeslerB2B ]http…
30 insightful quotes from marketing industry events #CMWorld, #AWNewYork, #Inbound17 & #mpb2b. https://t.co/ePwC... via @LinkedInMKTG
How to Analyze Conference Data For Marketing, PR https://t.co/IBqJ... #mpb2b via @cspenn with shouts to @toprankhttps://t.co/Ho3Z...
Hey @JoePulizzi - I believe the keynote mentioned in #thisoldmarketing was Sherry Turkle (@sturkle) from MIT at #mpb2b 2015.
30 quotes that defined marketing conference season #AWNewYork #inbound17 #CMWorld #mpb2b https://t.co/GIuo...
#the5: How to Analyze Conference Data For Marketing and PR w/@marketingprofs #MPB2B: https://t.co/AZYX... https://t.co/Q5AR...
Trending This Week: Why MarketingProfs Matters for Sales Pros https://t.co/kLtc... via @linkedinselling #mpb2b https://t.co/UNG4...
SAME. I MISS EVERYONE. #mpb2b https://t.co/zM2W...">https://t.co/zM2W... … https://t.co/Hqp7... SAME. I MISS EVERYONE. #mpb2b https://t.co/zM2W...">https://t.co/zM2W... ……

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Ardath Albee on Creating Valuable Content

In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn…Read More

Andy Crestodina on Digital Marketing Strategy

It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic whe…Read More

Thanks for coming (from all of us + Abby!) #mpb2b https://t.co/0OzI... … https://t.co/RttR... Thanks for coming (from all of us + Ab…
Thanks for coming (from all of us + Abby!) #mpb2b https://t.co/6ES8...
Lessons on customer-centricity, Trump's election, ABM + more @MarketingProfs #B2B Forum https://t.co/pEFB... via… https://t.co/KvoF...
See my top takeaways from @cnmoody at #MPB2B - Investing in Content Marketing: What Would You Do With $1,000? https://t.co/41Jk...
The latest Marketing Round-Up! https://t.co/HIBM... #mpb2b #b2b
Lessons on customer-centricity, Trump's election, ABM + more @MarketingProfs #B2B Forum https://t.co/tSQY... via… https://t.co/R7zt...
50 B2B Marketing Influencers #mpb2b  https://t.co/5z69...  [I'm just seeing this now, and it's both serious AND hilarious, toprank!]h…
50 B2B Marketing Influencers #mpb2b https://t.co/2quG... [I'm just seeing this now, and it's both serious AND hi… https://t.co/sOJI...
Did you join us for #MPB2B? Here are the six sessions LinkedInMktg hopes you didn't miss! https://t.co/UhcD... https://t.co/I1af...

Thanks to our amazing sponsors!

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Andrew Davis on Speaking Well and Telling a Story

On this show, Jeff Julian sits down with Andrew Davis to talk about his career as a keynote speaker and what goes into the art of telling stories to a live audience. Jeff and Andrew share their perso…Read More

Anna Lewis on The Role of Marketing Manager

Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, a…Read More

Did you join us for #MPB2B? Here are the six sessions @LinkedInMktg hopes you didn't miss! https://t.co/Efl1... https://t.co/Qn9d...
@NattyShedGirl Thanks for not mentioning the sponge. #mpb2b
@PamMallette <3! Thank you!!! #mpb2b
The latest The Content is Currency Weekly! https://t.co/xaFd... #mpb2b #cmworld
Thank you very much @MarketingProfs for another amazing #mpb2b! It was an honor and privilege to keynote such a gre… https://t.co/HnyW...
Shoestring persona research --> Search Google for "Day in the life of [job title]" Brilliant! via @ardath421 at #mpb2b
HUGE thanks to @MarketingProfs & team for another amazing #mpb2b Forum :)You are the best! Looking forward to SF in… https://t.co/Ia3y...
Great advice from #mpb2b keynote speaker @DerreckKayongo https://t.co/WPR4...
We missed you Knute. Here's the #mpb2b comedy recap https://t.co/0EII... https://t.co/ozpt...

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Carlos Gil on Snapchat for B2B Marketers

In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea.Read More

Samantha Stone on Creating a Marketing Playbook

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put he…Read More

@Quarry @WindstreamBiz This session really gave fab examples & tips to put in place today! #ABM must-haves #mpb2b
Building an #ABM strategy? choose the #martech to enable your objectives @Quarry @WindstreamBiz #mpb2b https://t.co/LvxO...
Here's the marketing horror stories content @azeckman mentioned on the #scrappyb2b panel at #mpb2bhttps://t.co/W4Cz...
It doesn't cost anything to have a big idea & you can implement without a big budget by co-marketing with partners. @azeckman #mpb2b
.@annhandley stars in political attack ad parody. Cast A Vote for Simple https://t.co/oimW... #mpb2b #sxsw
How does @WindstreamBiz use #ABM for huge results? Great session of how-to via @Quarry #mpb2b https://t.co/tC8z...
You can draw a lot of inspiration for creative B2B marketing from your inbox & B2C offer emails. @azeckman #mpb2b
You can be persuasive with B2B creative using examples & developing a hypothesis, tying it to business objectives. @azeckman #mpb2b
While B2B marketing is about business, there are still people involved and people like to laugh and be entertained. @azeckman #mpb2b
Stop Boring Content with Comedy Writing Secrets https://t.co/Dic6... #mpb2b #comedy #improv #B2B #creativity #writing #marketing

Thanks to our amazing sponsors!

Content from this community

Michael Brenner on Content Marketing in the Enterprise to the Small Business

Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what th…Read More

Ann Handley on Everybody Writes and Slow Marketing

Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.Read More

This image!! You saying you "do" #ABM via @Quarry #mpb2b https://t.co/ci3P...
Deliverabilty matters more than you know. Grab the tips you need so your emails get to your buyers via @Arrendalehttps://t.co/oWuH...
Our own @azeckman is about to take the stage at #mpb2b Good luck Ashley! https://t.co/Ht8y...
Stop Boring Content with Comedy Writing Secrets - my slides from #mpb2b https://t.co/pFPT... #comedy #B2B #creativity
"ROI is not the goal. Create requirements that drive VALUE." @samanthastone #mpb2b https://t.co/qbxk...
@michelle_huff It was my pleasure. This is my absolute favorite conference and sessions like yours are why. Fantastic info! #mpb2b
#mpb2b ideas bridge the gap between problem and solution. What do people need to know to understand the solution?… https://t.co/Soy9...
#mpb2b most marketing messaging is playing charades, and when prospects don’t guess right, we lose the sale.… https://t.co/S0xH...
Okay funny gifs aside, here's your selection committee blueprint. Pay attention salespeople! #mpb2b @samanthastone https://t.co/CCfL...
Yes, include IT in your #martech selection committee. They do bring value. @samanthastone #mpb2b https://t.co/vvfq...
You can't build a brand based only on aspiration, but on what's actually true. Paraphrased from @tamadear #mpb2b
Truth is, if you don't have a cross-functional selection committee, you'll get low adoption for #martech solution.… https://t.co/pVqy...
Happy to see a nice shoutout to our client @3M from the talented @tamadear as a great brand with a smart tagline.… https://t.co/TgOY...
3 ways #martech buying fails: no plan for dependency, focusing on features not biz outcome & shiny new object syndrome #mpb2b @samanthastone
#mpb2b solution selling is useless if prospects have no idea how to get to the solution. They’ll just say no.… https://t.co/kZHX...
#mpb2b Our brains have precognitive mandates to make things make sense. @tamadear https://t.co/8kba...
Adding to my collection of "the back of @webby2001 's head" photos. I call this one, Contemplative Tom. #mpb2b https://t.co/Bk5r...

Thanks to our amazing sponsors!

I agree! "Being ridiculous is my core competency." @timwasher #mpb2b https://t.co/Uv5S...
“Being ridiculous is my core competency.” @timwasher #mpb2b
Still boggled how many speakers this week didn't include twitter handles on their slides. Table stakes, people. #mpb2b
I'll never tell ... gotta love the signage and fun at #mpb2b https://t.co/l4Du...
Enjoying stories about Circus Bacon with the smart and funny @timwasher #MPB2B https://t.co/tXzN...
Thank you @annhandley and the #mpb2b team for another great event. You rock! See you soon.
Comedy Tip: Put and extraordinary character in an ordinary situation. @timwasher #MPB2B
When you get people to laugh it releases endorphins. Which makes you open to taking on new ideas. @timwasher #MPB2B
.@michelle_huff you basically validated everything I do for a living to help companies build #employeeadvocacy programs. Thank you! #mpb2b
Look at all this goodness @ #mpb2b #boston https://t.co/OivB...
Looking for @timwasher first comedy video for IBM? Find it here: https://t.co/XzOZ... #MPB2B
From the laws of #comedy, if you need an animal, a goat is funny. Yes, @timwasher they are. #MPB2B https://t.co/HRWN...
Comedy comes from pain. Pain is funny. @timwasher #MPB2B
Totally worth being here at 8:30am. @timwasher #mpb2b https://t.co/RWwW...
I can't believe I made it here on time for the 8:30 #mpb2b session. AND found street parking! Traffic gods on my side, let's do this!

Thanks to our amazing sponsors!

Who is ready for the last day? Days like today I seriously regret giving up caffeine. #mpb2b
Fueling up for the last day at #MPB2B Join me at 9:30 to select technology that drives business impact! https://t.co/bdco...
#MPB2B Get ready to party hard at 8:30 w/my predictive analytics session! Oh, by party, I mean process data.
THE best tweet from this week #mpb2b https://t.co/Qt6O...
The latest Marketing Round-Up! https://t.co/IK6k... Thanks to @DG_Report #mpb2b #bestinb2b
Whoever these magnificent people are, I want to be friends with them. #mpb2b https://t.co/6FdX...
Is bikini season over yet cuz this thing ain't gonna eat itself. #MPB2B https://t.co/F956...
VROOM VROOM! Who's ready for #MPB2B After Dark? Knowing @MarketingProfs, it's going to be a wild ride. https://t.co/5BRX...
@_contentpark Sounds like a smart strategy. :-) Enjoy the rest of #mpb2b!
@_contentpark Ha ha. Yup. But one day, offering human customer service assistance will be a differentiator. We'll m… https://t.co/A9Ff...
#MPB2B if you’re truly customer driven, every marketing person in the company should know one person at a customer… https://t.co/fqux...
#MPB2B the easiest way to make a great product is to talk to customers a lot. @dharmesh https://t.co/V5kH...
"How do you scale a business?" "You get lucky a lot." - @dharmesh #MPB2B
#MPB2B what made @HubSpot successful? @bhalligan has an uncanny knack for operationalizing the obvious. @dharmesh https://t.co/xYLz...
STRONG DISAGREE. I'd much rather talk with a human than a bot. :-( #mpb2b https://t.co/CLoe...
#MPB2B Brand is like a Quality Score for humans. @dharmesh https://t.co/2k5S...
"Technology is ahead of our empathy." - @dharmesh #MPB2B https://t.co/LaJN...

Thanks to our amazing sponsors!

#MPB2B technology hasn’t made it easy enough to always do the right thing as a marketer. We are getting there.… https://t.co/AZRd...
"To be fair to marketing, it sucks way less than it used to." - @dharmesh #MPB2B https://t.co/oK6W...
#MPB2B automation helps marketing suck at scale, but we are improving. @dharmesh https://t.co/lzaX...
"In Marketing's defense, it sucks way less than it used to." @dharmesh #mpb2b
@JessieLaHaie Haha!! Please let me know how that goes! #mpb2b
"In so many use cases, talking to humans is overrated. Chatbots are the future." @dharmesh #mpb2b mpb2b
"Chatbots don't have a bad day." -@dharmesh #MPB2B https://t.co/dwpl...
#MPB2B talking to humans is highly overrated. Chatbots provide better consistent service. Never have a bad day.… https://t.co/yYNu...
"Our customers don't need to know about AI in order to benefit from it." @dharmesh #mpb2b
Darmesh Shah just called @cspenn "actually smart." I, for one, agree. #mpb2b
#MPB2B #ai applied at @hubspot to refine the existing product rather than lead with it. @dharmesh https://t.co/2yRc...
#MPB2B @amazon has cracked the code on using content to sell without relying solely on ads. @dharmesh https://t.co/7Abr...
Headed out after a great week at #mpb2b. Thx to the @MProfsWire team for another killer week and already looking forward to next year!
Thank you Jay and everyone at #mpb2b for a great event! @portentint @AndreaFryrear @heidicohen @billsebaldhttps://t.co/YkTp...
Full house to see @michelelinn talk about driving more traffic w/content. #CMWorld #mpb2b @CMIContent https://t.co/s2XH...
One of the best parts of #mpb2b is making connections with other #marketers who become friends. #squadgoals https://t.co/T531...
BIG thanks to my pal @chrisbrogan for sharing his content marketing smarts with @azeckman & @TheReferenceGuy from… https://t.co/83jB...

Thanks to our amazing sponsors!

"Thought leadership is about going beyond your products/services to give value to your customers"- Gloria Potichko. via @DonnaTocci #MPB2B
#MPB2B only 6% of market research is B2B. Get out into the world and do the work. @webby2001 https://t.co/IOoq...
#MPB2B get out into the wide world. Talk to real people. B2B never talks to customers enough. @webby2001 https://t.co/VIZs...
#MPB2B rule 1 of market research: start with people, not data. Don’t touch data until you know the people.… https://t.co/My2S...
Handy B2B buyer journey example via @dayroth #mpb2b https://t.co/AsgS...
#mpb2b worlds look very different in tiny homogenous communities. Multiple different realities. @webby2001 https://t.co/kspk...
Thx to all who took the time to attend my session today at #MPB2B - hope it was helpful!
#mpb2b when we say we don’t understand how millions of people made a choice, we admit we don’t understand millions… https://t.co/2tUA...
#mpb2b polls only track what is. Late deciders never show up in early polls. @webby2001 https://t.co/2Uvd...
#mpb2b you can’t judge the probability of something that hasn’t happened yet. @webby2001 https://t.co/Y4m7...
"Figure out the story customers need to hear so they experience your brand on an emotional level"- @cahidalgo ,via @ameriwether3710 #mpb2b
@jeffsheehan Was added to your #mpb2b list. I'm not at the event, and your list is filled with bots and unrelated tweeters. Is this helpful?
LOVED this session by @sosundays at #MPB2B. Entertaining and educational. #StorytellingForGeeks https://t.co/lOWC...
Ready for some B2B Customer Journey smarts from one of my favorite clients @dayroth #mpb2b https://t.co/L03c...
We have customers cry, hugs...you don't get that with a blog. Video changes your relationship with customers via @dfbriscoe #mpb2b
Ignore the requirement video must be 90 seconds or less. We have 45 or hour videos that are heavily watched via @dfbriscoe #mpb2b
.@cahidalgo just used the word "Adequatelance," +10 points. #wotd #mpb2b

Thanks to our amazing sponsors!

Video content is: Pre & Post sale --- Customer hero stories, teach how, training, answering questions via @dfbriscoe #mpb2b
All the organizational goals you have for content marketing roll up to CX. @cahidalgo In case you thought you could pick #mpb2b
We try everything when it comes to video via @dfbriscoe 500 videos in 3 years, 90% of MQLs have watched at least one video #mpb2b
The outcome of great CX is customers who stay and advocate to others in favor of your company @cahidalgo #mpb2b
Four years ago @dfbriscoe had no video, generating 100 leads a month. Sales feared video and competitors getting it #mpb2b
The companies using video beyond their website are getting the most value from their investments via @MattyChilds #mpb2b
"Is this the mind blowing part?" Fun convo on marketing, blockchain & all things in between w/ @chrisbroganhttps://t.co/p44q...
All geared up to talk content & #CX at 1:30 #MPB2B
focus on only one (blog, video, podcast) for posting content. Ask "which one brings me the most joy?" - @markwschaefer #mpb2b
#MPB2B the four factors for becoming known. How well do we operate in each? @markwschaefer https://t.co/G6Vl...
#ABM is an ops challenge, not a creative challenge @jchernov #mpb2b
#mpb2b having a passion without a plan just makes it a hobby. @markwschaefer https://t.co/bzVY...
becoming known in your industry today = having presence, reputation, authority -- @markwschaefer #mpb2b
The job of marketing is to get sales the audition. Up to them to get the part. @jchernov Love this! #mpb2b
@chrisbrogan @mitchjoel Ahhh the secret guest at #mpb2b?
There is a high demand for quality and efficiency for content today. @leeodden #MPB2B
“You shouldn't have to read a company's values, you should be able to experience them" - @rontite, & we agree! Quote via @GlenGilmore #mpb2b
Focus on getting your web traffic to match your ideal customer profilr, not chasing volume @jchernov #mpb2b
trust in ads decreased significantly, making influencer marketing critical today - @markwschaefer #MPB2B https://t.co/KeIm...
Old KPIs take a long time to die, but B2B marketers need to kill them & shift mindset @joechernov #mpb2b
The problem with content marketing is too many content marketers = exponential noise to break through @leeodden #mpb2b

Thanks to our amazing sponsors!

The problem with content marketing is that there are too many content marketers. @leeodden #MPB2B
#mpb2b @markwschaefer consumers are increasingly likely to have a negative reaction to loyalty marketing. @Accenture https://t.co/OxLx...
Calling all of our #MPB2B friends: Your morning made better by mimosas at the SnapApp booth! Stop by and say hi ???? https://t.co/BLcP...
If you're not passionate about marketing, maybe find something else to do. @cnmoody #MPB2B https://t.co/ehZJ...
Did anyone catch the breakdown of the $1k @cnmoody was talking about? I got $200 social ads & $400 repeating what worked. #MPB2B
Injecting comedy into content via Content Magazine https://t.co/ItZr... Thx @JulietStott #B2B #mpb2b #improv
The questions in this thought leadership session are phenomenal (and totally validating how we positioned ourselves @BambuBySprout) #mpb2b
@samanthastone Thanks for the ?? on my post! Marketers learn from your tribe @ #mpb2b & #martechconf! These leaders… https://t.co/XA5u...
Re: exec pushback on thought leadership / advocacy - appeal to their legacy and what they're trying to build. (YES!) @MESlayter #mpb2b
There is no excuse for us not to be data driven marketers. @cnmoody #MPB2B
Don't assume your staff will share your content. Ask! - @MESlayter (psst: @BambuBySprout does this brilliantly) #mpb2b
Hey marketers, get out of your office and meet your customers! @cnmoody #MPB2B
I'm thinking this guy, who I just saw at Park Street, is lost on his way to #MPB2B ... https://t.co/ocqz...
Today's the last day to sign the card! Stop by the Aberdeen booth and ask how a Pajama Program donation can be made… https://t.co/XcPe...
"Never underestimate the power of shame." - Dean Shaw, SAS #mpb2b https://t.co/mZ48...
#mpb2b how to test your content to determine if it’s actual thought leadership @KatieMartell https://t.co/NxU0...
Scalable thought leadership: Recorded interview, transcribe with @rev (+1000 Love these guys!!) @MESlayter #mpb2b
#mpb2b @brennermichael on what thought leadership in b2b marketing should be. @KatieMarteno https://t.co/uPye...
Scalable thought leadership is a team effort - @MESlayter #mpb2b

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Great article by @erikawg on many themes I'm hearing in the #mpb2b halls! https://t.co/dffN...
"No one knows more about customer experience than the customer. " - Dean Shaw, SAS #mpb2b https://t.co/0vrf...
Each customer service engagement is like a one on one focus group study. It serves customers & provides insight to brand. @deanshaw #mpb2b
Stop chasing the next big thing and just focus on doing our jobs better. @cnmoody #MPB2B
"Every engagement is a one-on-one focus group." - Dean Shaw talking about the customer contact center at SAS #mpb2b
"Buyers don't do business with companies they've never heard of and that they do not trust." @KatieMartell #MPB2B https://t.co/3wV9...
Why you should talk to your customers: b/c you love them, b/c you love $, b/c you love data. @deanshaw #mpb2b https://t.co/BO9P...
Sales people literally fight over the leads that come out of the customer contact center at SAS, which is NOT a sales channel. #mpb2b
93.7% customer satisfaction score at SAS comes from an "insane" devotion to making it easy for people to get in touch. #mpb2b
Pro tip: the power outlets along the glass side of the Pavilion have some serious juice. Laptop is almost fully charged already :) #mpb2b
Thought leadership content is positioning yourself to be thought of as experts on an idea. @MESlayter #mpb2b
Gifs are coming to Ballroom A in one minute. #mpb2b https://t.co/Fd5K...
Excited to see one of my favorite speakers share insights on how to create effective content w/ limited budget. @cnmoody #MPB2B
Listening to the outrageously insane @Levine_Alison on the freedom to fail. The one thing I will EVER do better tha… https://t.co/AfHX...
@engagehubio @crestodina Testimonials belong near content they support on your website, shared individually - per @crestodina at #mpb2b
Fear is OK. Complacency is what will kill you. @Levine_Alison #mpb2b https://t.co/gRnY...
"Fear is okay. But complacency will kill you." -- Everest climber Alison Levine #MPB2B https://t.co/3X7N...
@Levine_Alison is killing it. She's amazing! #mpb2b https://t.co/clpv...
I had no coffee. Then @coreyolo brought me coffee. Now I'm happy. #mpb2b

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Thanks @toprank for this session recap of @ardath421 at #mpb2b. Great takeaways in here for site organization! (cc @confluentforms)
Binge Worthy B2B Content Marketing Experiences from #MPB2B @ardath421 https://t.co/anAM... via @toprank @alexis5484
Hey, #MPB2B - Hope you'll come to my 2:30 session "How to get your brand elected." Promise you'll never look at your "target" the same way!
Hey #MPB2B friends- mimosas on us at 11am at the SnapApp booth! ??see you then! https://t.co/NT7T...
Great preso from someone I admire @ardath421 How to Create Binge-Worthy B2B Content https://t.co/RqaN... #MPB2Bhttps://t.co/tHLu...
Every signature means a donation to #pajamaprogram visit @aberdeengroup, enjoy a #whoopiepie from @samanthastonehttps://t.co/wAks...
The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B https://t.co/pHVv... via… https://t.co/LXAy... #Ko
If you only add sales wants to your lead scoring it's not a holistic view of the buyer. Ask the buyers first! #mpb2b
Hearing a lot of "align content to the funnel" does not work. Align to the buying process. Demand gen starts with buyer insights. #mpb2b
.@ajdun explains how to lose the gate, not the leads #MPB2B https://t.co/zNcG...
There is no linear buying process via @ajdun - agreed! Buyers don't say "I'm in the sales accepted lead stage of my buying process." #MPB2B
All leads are not created equal. @ajdun explains we need to stop scoring leads by activity & instead look at real b… https://t.co/joh0...
The traditional funnel does not scale because the traditional funnel is not the buying process & too many orgs align to the funnel #mpb2b
.@ajdun - not sure all the content is great. Much of it just adds to the noise which is why it does not lead to conversion. #mpb2b
Who are these people and what are they doing in my selfie? #mpb2b https://t.co/Toov...
No hands raised saying they bought a product after reading a white paper. No surprise-those are not leads, so sales, don't call them #mpb2b
So many hands raised saying they are going to create more content this year. Why? Is it moving the needle?!? #mpb2b @ajdun

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You are selling to millennials and you need to know what drives them during the buying process. @ajdun #mpb2b
The Millennials are here! @ajdun explains they are now wielding big #B2B buying power #MPB2B https://t.co/odwP...
Companies with 1,000+ employees typically have up to 10 members of the buying committee via @ajdun @Snap_App #mpb2b
Show of hands in @ajdun session - majority of marketers are feeling overwhelmed. Stop doing different things & do things differently #mpb2b
@nharhut @ardath421 Thanks, Nancy! I look like I'm hailing a cab... #MPB2B
'Aye?' This sounds more like @nattyshedgirl than Andy C. Hacked at #MPB2B? https://t.co/1bEe...
Some serious Defoe action at #mpb2b https://t.co/tqcw...
Our team is hiring! Check out our open positions and see if one might be a fit for you. #MPB2B https://t.co/ZtOY...
Want to know about developing content for #CustomerExperience? Join me tomorrow at 1:00 at #mpb2b
"Partners in content creation are partners in content distribution," @crestodina (quoted by @heidicohen) #MPB2B https://t.co/9MXs...
"People are looking for romance" - @heidicohen #MPB2B https://t.co/9KSM...
@JenAZ @lchaney4 Start showing impact to revenue from #marketing and that tenure will increase. #stopvanitymetrics #mpb2b
At a bare minimum, your "Contact Us" CTA should go everywhere. - @heidicohen #MPB2B
People share content based on the answer to this question, "Do I look good by sharing this?" - @heidicohen #mpb2b https://t.co/lDl1...
Don't treat #influencermarketing like an ad buy in B2B marketing. @leeodden #MPB2B
Interactive influencer content creates engaging experiences @leeodden #mpb2b
The five types of B2B content according to @heidicohen #MPB2B https://t.co/5fCu...
Content created by influencers produces an efficiency KPI for marketing @leeodden #mpb2b
Every piece of content needs to be an on-ramp to get people into your community. - @heidicohen #MPB2B https://t.co/bnj9...

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Lower the barrier to participation, people are nervous they will say the wrong thing via @JessieLaHaie #mpb2b #EmployeeAdvocacy
67% of marketers' top objective for influencer marketing is lead gen @leeodden #mpb2b
“Marketing is no longer a pure spending game.” #MPB2B https://t.co/YLxT...
Even though I work with him, I learn something new every time I see @leeodden speaks. #mpb2b https://t.co/B0SD...
Only 24% of b2b companies have ongoing influencer programs @leeodden #mpb2b
Whoopie!! Stop by @aberdeengroup booth 105 & pick up your #whoopiepie from @samanthastone. Sign the bday card & a d… https://t.co/ts83...
There is no better match in partnering with influencers than co-creating content. @leeodden #MPB2B
43% of marketers say they are still experimenting with #influencermarketing - @leeodden #MPB2B
Traffic to content peaks three days after publication. All downhill from there. - @heidicohen #MPB2B https://t.co/k1nv...
Look to your left and look to your right, those people are influential about something. @leeodden #MPB2B https://t.co/t3W7...
Three challenges with employee advocacy - Adoption, Measuring results & going beyond initial success via @stephanhov #mpb2b
Amen! #Influencer marketing isn't just hot for B2C companies. @leeodden #MPB2B
You've all heard that B2B means boring to boring right? :) @leeodden starting with some jokes. #MPB2B
Almost time! If you're at #MPB2B, stop by at 3:15 for a great session on #EmployeeAdvocacy with me, @stephanhov,… https://t.co/oj9J...
Great 'golden ticket' advanced content marketing session at #mpb2b - I hope everyone managed to keep up! https://t.co/aK3d...
To optimize SEO, target the topic, not just the keyword phrase @crestodina #mpb2b
@cspenn @annhandley @MarketingProfs Chris, thank you, as always, for getting the best seat in the house and capturi… https://t.co/GsJ6...
Loving the finders keepers books at @MarketingProfs#MPB2B! @Snap_App_Zach’s mind has already been blown! ?? https://t.co/VTbt...
You: "Andy, aren't you worried that people will steal your best ideas?" Me: "nope" #mpb2b
"if you're not making friends you're doing it all wrong" - always be building your network and including them in your content. #mpb2b

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The number of people anticipating your next blog post should be greater than zero @crestodina #mpb2b
Fact: collaborative content gets more traffic. #mpb2b
Testimonials are like parsley. They're garnish - don't belong in a pile on their own page. @crestodina #mpb2b
"when you say it, it's marketing. When they say it, it's social proof" #mpb2b
Social proof needs to be beside the promise you are making. Testimonials bang on your best pages. Testi pages are balls! #MPB2B
Testimonials are supporting content. Use them on high trffic pages by contenr they support @crestodina #mpb2b
Take 5 most powerful words in testimonial for attention-grabbing sub head @crestodina #mpb2b
David Baeumler is using a Spock/Kirk paradigm to talk about B2B buyers. #MPB2B https://t.co/QmWw...
Connect with anyone on LinkedIn that's relevant - why not? There's nothing to lose and you can build your referral network. #mpb2b
Stop sending proposals as attachments. Create landing pages, package it up & control how your proposals travel through organisations. #mpb2b
@NTant2216 Thanks Nick. Champion leaders share ;-) enjoy the rest of #mpb2b

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