Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy.  Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.

To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams.  My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys.  With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to their lack of clarity and planning. 

If this is a little close to home, you are not alone, and you can turn around now and get back on the right path.  Chris tells his audiences to think of the problem by answering three questions in this order: why, what, and how.  Why is it important?  What does it do?  How do I use it? By taking this approach, you will have to slow down to determine value before you jump in.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes.  It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.




Jeff Julian - Enterprise Marketer
 

CONTRIBUTOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

CONTRIBUTOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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