Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

When most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?”  By asking these questions, you can quickly realize you might need some outside help to get this done.  That is where a Digital Agency comes in. 

On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one. 

One of my favorite tips from the show is when Bob says marketing teams or business owners need to define for themselves what success will look like before ever engaging with a digital agency.  By clearly understanding this core objective and communicating it early, you will have a higher likelihood of a win since both teams will be aiming for the same goal.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes.  It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Team Challenge:

Ask the members of your team the following questions and discuss the results:

  • What tools do we use to measure our success for our digital assets?
  • Are there any efforts on our team we are doing just because we have always done them?
  • Can you measure the impact SEO, social media, and other marketing tactics to your core business?
  • Can each member step through the process of how customers interact with your brand and engage in business with you?



Jeff Julian - Enterprise Marketer
 

CONTRIBUTOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

CONTRIBUTOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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