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Make Your Marketing Matter.

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit.


Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as a chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.

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Jeff Julian - Enterprise Marketer


Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.


Amanda Todorovich - Enterprise Marketer


Named 2016 Content Marketer of the Year by the Content Marketing Institute. Content marketing and social media leader with nearly 20 years of storytelling experience. Passionate about innovative healthcare communication and strategic content of all kinds. 2015 Direct Marketing News 40 Under 40 honoree.

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