Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

    Marketer to Marketeer: On their one-year friend-a-versary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.

     

    Print This Episode's Team Worksheet

     

    Margaret, Managing Editor and Content Director at Monster.com subscribes to employing empathy while creating content. "I feel like in our content marketing climate right now, and in the marketing climate in general, everybody's all about personas and journey-based marketing. Sometimes I fear that that oversimplifies the human experience and we've taken human experience down to, "We have four people and this is what Maria does," and human experience is so much more varied than that. People can come to job seeking for so many different reasons."

    Mark, owner of The ID Group, thinks that's just too easy. "[What pulls] us all together is so different, so [content] has to come from the message that we curate, create, and distribute rather than thinking we've got to start with "your passion"; you've got to start with "your soul"....It has to be consistent."

    Sponsored by Netline Corporation

    NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation network, NetLine reaches 125 million unique visitors and processes more than 700 thousand leads monthly across 300 industry sectors. NetLine's AudienceTarget™ technology drives prospect discovery, quality customer lead acquisition, and buyer engagement from real prospect intent as professionals consume content directly across the network.

    Superior quality, on demand access, and advanced campaign reports enable all clients to achieve lead generation success. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California. Successful B2B Marketers Start with NetLine, visit www.netline.com.

    Thanks to our sponsors

    tagged with: Marketing, CMWorld17




    Margaret Magnarelli - Enterprise Marketer
     

    CONTRIBUTOR: MARGARET MAGNARELLI

    Margaret Magnarelli is the managing editor for content and senior director of marketing at Monster, the leading global platform for connecting jobs and people. She oversees a brand newsroom made up of six content creators (all ex-journalists) who produce about 20 content assets a week aimed at helping people find jobs and manage their careers. Her team was awarded Best Content Program in the 2016 Content Marketing Awards from the Content Marketing Institute, and she was a finalist for Content Marketer of the Year. Her team has also been a finalist for 2016 Best In-House Content Studio award from Digiday. She’s presented on content marketing for Content Marketing World, ANA, SXSW, Content Marketing Conference and PR News.

    Previously, Margaret served as executive editor at Money magazine and Money.com, and has been an editor at Good Housekeeping and Seventeen magazines prior to that. Other noteworthy achievements: She’s written a book on tween idols, she’s expert in all things charcuterie, and she helped define the word snarky — no, seriously.

    FOLLOW:


    Mark Masters - Enterprise Marketer
     

    CONTRIBUTOR: MARK MASTERS

    Mark Masters is Managing Director of The ID Group, a content marketing agency in England. He is a believer in businesses owning the spaces that are theirs and to stand for something more compelling via a content driven approach. Mark is the author of The Content Revolution and co presenter of the weekly Marketing Homebrew podcast.
    FOLLOW:


    Next
    Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

    related articles

    Join The Movement!

    Become a member of this community of marketers.


    t

    o

    p