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Strategy vs. Tactics: A Marketing Disconnect

Strategy vs. Tactics: A Marketing Disconnect

As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More

Starbucks Claps Back With Strategic Community Management

Starbucks Claps Back With Strategic Community Managemen…

The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More

5 Tips for Content Marketers to Improve Relationships with IT/Engineers

5 Tips for Content Marketers to Improve Relationships w…

Content marketers are only as good as their ability to distribute content and deliver great user experiences to their audiences — and those experiences, online anyway, generally require some support f…Read More

What is a Content Marketing Evangelist?

What is a Content Marketing Evangelist?

My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More

Marketers Need to Love Small Failures

Marketers Need to Love Small Failures

We marketers need to be constantly pushing up against what we think we know by experimenting so vigorously that we learn to love the small failures.Read More

I Hosted 20 Podcasts in 2 Days and Survived, Here is How I Did It

I Hosted 20 Podcasts in 2 Days and Survived, Here is Ho…

For AFP 2017, I had a new job that was arguably the most unique, arduous, and stressful of my career.Read More

Your Team Needs a Marketing Barometer

Your Team Needs a Marketing Barometer

The requirements have diversified for many marketing teams, but the level of resources and expectations remain the same. How is your team coping?Read More

Find and Choose the Right Influencers

Find and Choose the Right Influencers

The real bottom line is, their followers will believe them more if they sound genuinely excited to share about your brand.Read More

The Void in Video Marketing: On-Camera Media Training for Marketing, Sales, and CEOs

The Void in Video Marketing: On-Camera Media Training f…

I was on a walk while I was listening to the Marketer to Marketer podcast featuring Marcus Sheridan, the Founder, and CEO of The Sales Lion and Sherri Powers, the Director of Marketing at TechSmith C…Read More

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