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Unpaid Interns or Indentured Servants?

Unpaid Interns or Indentured Servants?

Summer is here and so are the interns for your department. However, don't assume that hiring interns mean free labor. Belinda shares some rules to know about internships.Read More

3 Reasons Why Marketers Need Twitter Data

3 Reasons Why Marketers Need Twitter Data

Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlat…Read More

So You Went To A Conference, Now What?

So You Went To A Conference, Now What?

103. That's how many business cards I collected at the American Marketing Association's Leadership Summit this past weekend.Read More

Data, Data, Data: Key Points on the Future of Data from #MDMC17

Data, Data, Data: Key Points on the Future of Data from…

Today, at this very moment, we are witnessing the rise of a personal information economy. “Data fuels the economy, now.”Read More

Selling Content Strategy with Axure Design Tools

Selling Content Strategy with Axure Design Tools

Content strategies are complicated. They have moving pieces. They have immovable truths. They are built on the unpredictability of the future. They mean so much, and sometimes, so little, but at the r…Read More

B2B Marketing CAN Be Creative, Compelling, and Share-Worthy

B2B Marketing CAN Be Creative, Compelling, and Share-Wo…

“I CAN be more creative than (Insert Favorite, Best, and Most Creative Company Here).”Read More

5 Essentials to Preparing for Successful Conference Networking

5 Essentials to Preparing for Successful Conference Net…

Picture this: hundreds of brilliant marketing leaders from all backgrounds – creative, analytical, project managers, etc... – together for three days brainstorming strategies and putting them into act…Read More

What Roller Derby Taught Me About Marketing and Being an Entrepreneur

What Roller Derby Taught Me About Marketing and Being a…

I’m not sure what’s harder – starting a company or playing roller derby. I spent a year as a “fresh meat” skater...Read More

The Marriage of Marketing and Sales: Time to Live Happily Ever After

The Marriage of Marketing and Sales: Time to Live Happi…

Nobody ever said marriage was easy. Roughly 50% of marriages end in divorce. An even greater 95% of businesses fail after ten years. In direct correlation with this current era of mass info availa…Read More

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