Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

latest articles

Leading Agile Marketing Teams

Leading Agile Marketing Teams

Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and …Read More

Our Pursuit of Amazing Experiences: A Tale of Two Airlines

Our Pursuit of Amazing Experiences: A Tale of Two Airli…

Before I continue the story, I want to focus in on why I feel Customer Experience, CX, should be at the core of our marketing efforts and our businesses. We live in an amazing time for several reason…Read More

Goodbye, Net Neutrality

Goodbye, Net Neutrality

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More

The Metrics of Agile and Content Marketing

The Metrics of Agile and Content Marketing

For the Agile Marketing professional, the very principle of measuring success is baked into one of the foundational principles noted in the Agile Marketing Manifesto: “Learning, through the build-meas…Read More

Please, Just Tell Me No!

Please, Just Tell Me No!

We put a lot of time into people who are considering doing business with us. We put time into them because we know they have an active problem, are considering solutions and looking for a partner to h…Read More

Unpaid Interns or Indentured Servants?

Unpaid Interns or Indentured Servants?

Summer is here and so are the interns for your department. However, don't assume that hiring interns mean free labor. Belinda shares some rules to know about internships.Read More

3 Reasons Why Marketers Need Twitter Data

3 Reasons Why Marketers Need Twitter Data

Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlat…Read More

So You Went To A Conference, Now What?

So You Went To A Conference, Now What?

103. That's how many business cards I collected at the American Marketing Association's Leadership Summit this past weekend.Read More

Data, Data, Data: Key Points on the Future of Data from #MDMC17

Data, Data, Data: Key Points on the Future of Data from…

Today, at this very moment, we are witnessing the rise of a personal information economy. “Data fuels the economy, now.”Read More

t

o

p