Why Marketing Science is the New Marketing
“The use of data to inform and build a system of rapid experimentation on the individual elements of the business problem, to find the best strategies to solve to the challenge or opportunity.”Read More
latest articles
What Makes a Great Article Great?
During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause “What makes it different and more…Read More
Tips for B2B Marketers from MarketingProfs' B2BForum
Quit Freaking Out! Put in other words: your marketing needs focus.Read More
Chicken Soup for the Content Marketer’s Soul
Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and u…Read More
How to Build a Community by Uniting Behind a Cause
The past few months we have been left feeling a bit flat. The UK is getting things in place to leave Europe, we’re asking the question “Is the US election always this ugly?;” if you banked on Vine to…Read More
23 Enterprise Marketer Podcast Interviews from Content…
During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of…Read More
SMCKC December Breakfast - KC LOVES
SMCKC's Monthly Breakfast is a great event to learn about some amazing strategies and examples for all marketers in Kansas City. It's early in the morning, costs very little, and is packed full of inf…Read More
5 Reasons Why FP&A Must Be a Better Business Partner
Growing pressure on business to perform is translating into more pressure on financial planning and analysis to collaborate effectively with the operation, using advanced analytics and data-driven dec…Read More
Is Your Marketing Check Engine Light On?
As a non-car guy, one of the most anxiety-producing indicators in my car is the Check Engine light. Your marketing efforts have this indicator, and if they not careful and diagnosis them quickly, the…Read More