The Importance of Storytelling in Content Marketing #MP…
Shane Snow's presentation on Storytelling has some excellent reviews. Here is a quick read on why storytelling in content marketing is important.Read More
Our Favorite Content Curated from the Internet
6 Tactics and Strategies for Building an Owned Media Em…
I love Jason's views on bringing content to different locations and cultures and having a larger organization strive to work together and in a two directional way.Read More
Creating An Integrated Strategy for Account Based Marke…
Not a new topic, but one that is clearly a hot topics of 2016. This presentation review shows why it is clear we need better alignment with sales as a marketing team to ensure our companies have the…Read More
How to find your brand's tone of voice (Your biggest un…
Ann has done it again! This is one of those articles you should print and review with your team as part of a larger review of your strategy.Read More
5 reasons every business needs buyer personas - IBM THI…
Personas of all kinds are important but buyer personas might just top them all. Throughout all of my years, I have realized that you can't put any one gender, race or status in a box. You can't be s…Read More
How to Train Your Brain for Content Marketing Greatness…
There is great content and good content out there, everywhere. Do you want to be part of the good or the great? Roger pulls quotes from some of the leading creators to write about how to train our…Read More
My Favorite Content Marketing Video: Jeff Julian
Can't say enough good stuff about Robert Rose's video about the Content Spectrum! Thanks Brody for sharing my favorite video.Read More
How to Turn Your B2B Content Marketing Into A Profit Ce…
Joe Pulizzi shares so many great insights here into generating revenue with Content Marketing! This was by far the most talked about session at Content Marketing World in my squad.Read More
Meet the 16 Marketers Who Influence Ann Handley
Ann Handley is the epitome of a personal brand. Not only is her name her equity but as Chief Content Officer she has also become the face and voice behind MarketingProfs, a one-stop-shop for education…Read More