Enterprise Marketer - Make Your Marketing Matter.

      Search Results

      The Metrics of Agile and Content Marketing

      The Metrics of Agile and Content Marketing

      For the Agile Marketing professional, the very principle of measuring success is baked into one of the foundational principles noted in the Agile Marketing Manifesto: “Learning, through the build-measure-learn feedback loop, is the primary measure of progress.… Read More

      Melanie Deziel

      Melanie Deziel

      Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content M… Read More

      Matthew T. Grant

      Matthew T. Grant

      Matthew T. Grant is Director of Content Strategy at Aberdeen. In that role, he is responsible for the growth of our Essentials blogs (CMO Essentials, TechPro Essentials, HCM Essentials, and more to come!). Prior to joining Aberdeen, Matt was Director of Conten… Read More

      3 Ways Influencer Marketing Impacts Your SEO

      3 Ways Influencer Marketing Impacts Your SEO

      In this article, Brandon tells us why influencers are so big in the world of marketing. How are they affecting your brand? Influencers can help you grow experientially in our world that live online. Speaking of Influencers, we want you to help us with our c… Read More

      Tackling Diversity in the Marketing World

      Tackling Diversity in the Marketing World

      Diversity is always a topic for discussion. How does a company do it well? The main players have to realize they have a problem first. Joe Pulizzi does just that when he realized the line up of speakers for CMWorld was prominently white men. He really looks… Read More

      Chicken Soup for the Content Marketer’s Soul

      Chicken Soup for the Content Marketer’s Soul

      Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and upon the thumbs up, proceeded to pull the meat off for our so… Read More

      Andrea Neiman on the State of Content Consumption in B2B

      Andrea Neiman on the State of Content Consumption in B2B

      In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals… Read More

      Join The Movement!

      Become a member of this community of marketers.


      t

      o

      p