This week on Explicit Content: Katie Martell sits down with Clare McDermott at the MarketingProfs B2BForum to examine the good, the bad and the ugly in relation to content research. Read More
For the Agile Marketing professional, the very principle of measuring success is baked into one of the foundational principles noted in the Agile Marketing Manifesto: “Learning, through the build-measure-learn feedback loop, is the primary measure of progress.… Read More
How Lowe's Captured the Attention of the Cord-Cutting Millennial Using Innovative Episodic Video Series
If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing! Read More
In this article, Brandon tells us why influencers are so big in the world of marketing. How are they affecting your brand? Influencers can help you grow experientially in our world that live online. Speaking of Influencers, we want you to help us with our c… Read More
Diversity is always a topic for discussion. How does a company do it well? The main players have to realize they have a problem first. Joe Pulizzi does just that when he realized the line up of speakers for CMWorld was prominently white men. He really looks… Read More
As Jay knows from participating in some many Influencer Marketing efforts over the past few years, there is a right way to do it and a wrong way. I love his take on this and how he breaks the mold of the "50 Experts Say Something" model. Read More
Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and upon the thumbs up, proceeded to pull the meat off for our so… Read More
In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals… Read More
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