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      Leading Agile Marketing Teams

      Leading Agile Marketing Teams

      Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and stumbling to deal with the interrupt-driven nature of digita… Read More

      Strategy vs. Tactics: A Marketing Disconnect

      Strategy vs. Tactics: A Marketing Disconnect

      As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see (I was unkindly described in one of my past lives as the 'co… Read More

      Growing Up - Moving Away from Kid's Menu Content

      Growing Up - Moving Away from Kid's Menu Content

      Content marketers love writing content. It's almost like we made Content Marketing up just to fool our managers into letting us write and get paid for it. Just in the segment of content dedicated to help marketers, thousands of pieces of content are being prod… Read More

      My Favorite Content Marketing Video: Joe Pulizzi

      My Favorite Content Marketing Video: Joe Pulizzi

      I really like this example as well. It is probably because I grew up in a small town and John Deere was a well-known brand for everyone, but I really like the way they keep their brand out of it and allow the farmers to get information from open source. Read More

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