Andy and Barry are a great pair to tackle this topic. Read More
In this episode, Travis Arnold and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time to change course on your efforts. Read More
Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and stumbling to deal with the interrupt-driven nature of digita… Read More
Getting your viewers to generate content isn't always easy, these 7 companies are doing a great job of it. See what they have up their sleeve. Read More
As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see (I was unkindly described in one of my past lives as the 'co… Read More
Content marketers love writing content. It's almost like we made Content Marketing up just to fool our managers into letting us write and get paid for it. Just in the segment of content dedicated to help marketers, thousands of pieces of content are being prod… Read More
In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that they are driving and receiving value along the way. Read More
Pretty cool to see another media company to move their content creation practices to the agency model. Pretty soon everyone will be a media company and an agency! Read More
2018 is the year of the audience when it comes to content marketing. Our excitement for finding an audience match vs just a new subscriber should be the aim. Once we have them, we need always be recruiting them to stay. This article gives some great example… Read More
I really like this example as well. It is probably because I grew up in a small town and John Deere was a well-known brand for everyone, but I really like the way they keep their brand out of it and allow the farmers to get information from open source. Read More
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