Clare is the co-founder and chief research officer at Mantis Research, a marketing consultancy that helps brands publish and amplify original research. Before founding Mantis, Clare was the founding editor of Chief Content Officer magazine, the leading print m… Read More
On this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to me… Read More
Clare is the best! These are definitely some of my favorite articles from 2017! If you don't get CCO, make sure you register and get on the list. Read More
Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, T… Read More
Looks like the battle continues to see who is going to become the Marketing System of Record with this announcement by Salesforce. Love the name! Read More
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