What is ROI? What metrics should you use for your type of content? This article will tell you what you need to look at and how it needs to be viewed by others. Read More
Yext provides fantastic location-based services for their customers who are looking to bring some calm to the chaos that is online location listings. Jeffrey describes why location is so important for business, some lessons we can learn from Pokemon Go, and h… Read More
Ann has done it again! This is one of those articles you should print and review with your team as part of a larger review of your strategy. Read More
Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to have trust in an organization, feel a connection to the brand… Read More
Content needs its own engineers, these days. Matthew Balogh and Jeff Julian examine the opportunities that technology has created for intelligent content. Read More
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