Results for Content Marketing - Page 19

What Marketers Need to Know When Choosing Metrics for Social Media Campaigns

What is ROI? What metrics should you use for your type of content? This article will tell you what you need to look at and how it needs to be viewed by others. Read More

Jeffrey Rohrs on Location-based Services for Marketers at Content Marketing World 2016

Yext provides fantastic location-based services for their customers who are looking to bring some calm to the chaos that is online location listings. Jeffrey describes why location is so important for business, some lessons we can learn from Pokemon Go, and h… Read More

How to find your brand's tone of voice (Your biggest untapped marketing asset) - THINK Marketing

Ann has done it again! This is one of those articles you should print and review with your team as part of a larger review of your strategy. Read More

Peg Miller

As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from start… Read More

Using Mad Men Era Tactics in the Modern Age of Marketing

Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to have trust in an organization, feel a connection to the brand… Read More

Andy Crestodina

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national… Read More

Goodbye, Net Neutrality

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future will look like. Here we'll look at the proposal itself and th… Read More

Andrea Ames

Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business imp… Read More

Matthew Balogh Talks About the Role of Content Engineer

Content needs its own engineers, these days. Matthew Balogh and Jeff Julian examine the opportunities that technology has created for intelligent content. Read More