Results for Content Marketing - Page 2

Content Marketing World: Journalists vs. Marketers

If you are one of the folks who continuing to create content marketing efforts, month after month, without a content strategy documented, please do yourself a favor and create one piece of it this week. A half-page about your audience, your tactics, the audie… Read More

Pam Didner

Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product… Read More

Cathy McPhillips

Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own m… Read More

How to Use Content to Bolster Your Brand Awareness Strategy - Kapost Content Marketing Blog

In a world focused on MQLs, SQLs, and ROI as the main result of Content Marketing, it is good to see some strategy ideas and patterns based on brand awareness. Read More

My Favorite Content Marketing Video: Joe Pulizzi

The Story of Content is one of my favorite videos as well! If you have seen it (three times even), it is time to go watch it. You will learn about the foundation of the approach and hear some great success stories of big and small brands who are winning. Read More

3 ELearning Insights That Will Improve Your Tech Marketing Videos

Some advice on how to make your "how to" better, when it comes to instructional content marketing through video. Read More

Are Content Marketing Strategies for Everyone?

At almost every marketing convention there are sessions revolving around Content Marketing Strategies Read More

Joe Pulizzi, Founder of the Content Marketing Institute at Content Marketing World 2016

In this show, Jeff speaks with Joe Pulizzi, Founder of the Content Marketing Institute, about this year's Content Marketing World, his 2017 predictions, what it has been like working with the new parent company, and building a different audience for Content, I… Read More