Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which… Read More
Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand. At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with… Read More
I would be super excited if only a few of these predictions come true, but I have a feeling they will have a big impact on marketing teams in 2017. If you are not investing in video and training for your marketing team, the race has already started and you wo… Read More
On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result. Read More
After 9 years as a public library professional, if I had a nickel for every time someone said, “You have that at the library?” I’d be a very wealthy woman. This is true not only in Kansas City but the entire metro area and frankly, the world. Read More
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers Universit… Read More
During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of each one of those interviews. Read More
In this conversation, Jeff Julian and Vishal Khanna discuss the need to grow as marketers and ways to consider the different approaches from different trades for becoming better at what we do. Read More
This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience. Read More
Marcia Francis has more than a decade of digital strategy and management experience. As the manger of the marketing and communications digital strategy team for The University of Kansas Health System and The University of Kansas Cancer Center, she and her team… Read More
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