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      Shelly Lucas on Content Marketing in B2B

      Shelly Lucas on Content Marketing in B2B

      Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she… Read More

      Christoph Trappe

      Christoph Trappe

      Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized global… Read More

      Jaime Pham

      Jaime Pham

      Jaime Pham is digital marketing and social media consultant at LinkedIn and she is passionate about social media to say the least. And it is safe to say that few people know LinkedIn better than Jaime. At LinkedIn, she is advising clients on the full strategic… Read More

      The 4th Reason for Content Marketing: A Profit Center

      The 4th Reason for Content Marketing: A Profit Center

      A sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply s… Read More

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