As this year's marketing comes to a close, the question arises as to what is in store for 2017? Robert and Joe give three predictions each as to what we will see in pipeline of marketing. This Old Marketing with Joe Pulizzi and Robert Rose can be found on b… Read More
Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she… Read More
A sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply s… Read More
Shane Snow's presentation on Storytelling has some excellent reviews. Here is a quick read on why storytelling in content marketing is important. Read More
Mark Masters, author of The Content Revolution and host of the Marketing Homebrew Podcast joined me at Content Marketing World to discuss the differences in marketing between the US and the UK and why marketers should start embracing different content types li… Read More
Waiting for your content marketing stats can be exhausting. Management asks all the time how it is going and you have no great answers for months. As Michele tells us about the ups and downs of measuring, she also leads us to the light at the end of the some… Read More
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