My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that title is so five years ago. Read More
What drives Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian chat about the strategy behind CMI conferences. Read More
Another great piece by Andrea as she breaks down an approach to planning the way you reuse your content and think about your content planning in general. Read More
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have g… Read More
Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual B2B Content Marketing Research Report and its applications in growing your business. Read More
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