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      Practical Content Strategy in Action

      Practical Content Strategy in Action

      As we all know, many times coming up with a strategy is easier than putting that strategy into motion. Every organization is different but Joseph lays out several ways to put a good content strategy together and execute it. Read More

      Customer Experience First, Content Marketing Next

      Customer Experience First, Content Marketing Next

      It is so easy to get swept away in the day-to-day life of marketing and content creation. Hell, I even wrote a book about how to make sure you have optimized your time down to the nth degree, giving you the ability to create the best content possible. But in… Read More

      Matthew Balogh

      Matthew Balogh

      Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy who combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support a… Read More

      Andrea Neiman

      Andrea Neiman

      With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and engag… Read More

      Laura Creekmore on the Essentials of a Content Strategy

      Laura Creekmore on the Essentials of a Content Strategy

      Laura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented st… Read More

      Influencer marketing: You’re doing it all wrong

      Influencer marketing: You’re doing it all wrong

      Maggie talks about vetting your influencers and making sure their content targeting the correct audience. Being an Influencer takes passion and understanding of who the customer is. Just because your famous or well known doesn't mean you are the best avenue f… Read More

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