Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers - ones they already have and those they seek to attract. It's different than advertising messages but is just as high-tech and data-driven.... Read More
Content to healthcare is like fuel to a car. 1 in 20 Google searches is health-related, and if your organization doesn’t have great content and isn’t showing up in those results, there is no doubt it’s impacting your bottom line. Read More
Marketer to Marketeer: On their one-year friendaversary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules. Read More
It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history… Read More
Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast… Read More
Matthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows. Read More
Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics,… Read More
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