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      6+ Promising Sessions at Content Marketing World 2017

      6+ Promising Sessions at Content Marketing World 2017

      Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers - ones they already have and those they seek to attract. It's different than advertising messages but is just as high-tech and data-driven.... Read More

      Anna Lewis

      Anna Lewis

      I am a digital marketing and communications professional who was an early adopter of social media. My work helps connect my company to its stakeholders through emerging multimedia platforms. My current company and position has afforded me over three years of m… Read More

       Andy Crestodina on Digital Marketing Strategy

      Andy Crestodina on Digital Marketing Strategy

      It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history… Read More

      Christopher Penn on Consistency and Content Strategy

      Christopher Penn on Consistency and Content Strategy

      Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast… Read More

      Ardath Albee on Creating Valuable Content

      Ardath Albee on Creating Valuable Content

      In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. Read More

      Ira Apfel on Content Strategies for Associations

      Ira Apfel on Content Strategies for Associations

      Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics,… Read More

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