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B2B Marketing CAN Be Creative, Compelling, and Share-Worthy

B2B Marketing CAN Be Creative, Compelling, and Share-Wo…

“I CAN be more creative than (Insert Favorite, Best, and Most Creative Company Here).”Read More

5 Essentials to Preparing for Successful Conference Networking

5 Essentials to Preparing for Successful Conference Net…

Picture this: hundreds of brilliant marketing leaders from all backgrounds – creative, analytical, project managers, etc... – together for three days brainstorming strategies and putting them into act…Read More

What Roller Derby Taught Me About Marketing and Being an Entrepreneur

What Roller Derby Taught Me About Marketing and Being a…

I’m not sure what’s harder – starting a company or playing roller derby. I spent a year as a “fresh meat” skater...Read More

The Marriage of Marketing and Sales: Time to Live Happily Ever After

The Marriage of Marketing and Sales: Time to Live Happi…

Nobody ever said marriage was easy. Roughly 50% of marriages end in divorce. An even greater 95% of businesses fail after ten years. In direct correlation with this current era of mass info availa…Read More

Using Mad Men Era Tactics in the Modern Age of Marketing

Using Mad Men Era Tactics in the Modern Age of Marketin…

Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to h…Read More

What Does It Mean to be a Global Marketer?

What Does It Mean to be a Global Marketer?

I just listened to it again and started bouncing in my chair because Mr. Miller has a very sweet gig, and I am envious of his adventure. He is doing incredible work for LinkedIn and Mr. Miller, I can…Read More

What does a Digital Strategist do?

What does a Digital Strategist do?

Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and ma…Read More

5 Ways to Refresh Your LinkedIn Profile for the New Year

5 Ways to Refresh Your LinkedIn Profile for the New Yea…

It's almost a new year, a new you! Or, maybe it's the same you, new year? The beginning of the year marks a time for starting over, refreshing, goal setting and motivation. Even though you should cons…Read More

Why Marketing Science is the New Marketing

Why Marketing Science is the New Marketing

“The use of data to inform and build a system of rapid experimentation on the individual elements of the business problem, to find the best strategies to solve to the challenge or opportunity.”Read More

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