Tactic of the Moment: Email Image Personalization
This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience.Read More
latest articles
It's Back! Content Marketing World / Cleveland Clinic…
Content to healthcare is like fuel to a car. 1 in 20 Google searches is health-related, and if your organization doesn’t have great content and isn’t showing up in those results, there is no doubt it’…Read More
Measuring Your Life's Success
A different perspective on measuring success in a full and busy life.Read More
Strategy vs. Tactics: A Marketing Disconnect
As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More
Starbucks Claps Back With Strategic Community Managemen…
The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
5 Tips for Content Marketers to Improve Relationships w…
Content marketers are only as good as their ability to distribute content and deliver great user experiences to their audiences — and those experiences, online anyway, generally require some support f…Read More
What is a Content Marketing Evangelist?
My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More
Marketers Need to Love Small Failures
We marketers need to be constantly pushing up against what we think we know by experimenting so vigorously that we learn to love the small failures.Read More
I Hosted 20 Podcasts in 2 Days and Survived, Here is Ho…
For AFP 2017, I had a new job that was arguably the most unique, arduous, and stressful of my career.Read More