Articles for Marketing Teams - Enterprise Marketer

Leading Agile Marketing Teams

Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and…Read More

Our Pursuit of Amazing Experiences: A Tale of Two Airli…

By: Jeff Julian

Before I continue the story, I want to focus in on why I feel Customer Experience, CX, should be at the core of our marketing efforts and our businesses. We live in an amazing time for several reason…Read More

Goodbye, Net Neutrality

By: Megan Zander

A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More

The Metrics of Agile and Content Marketing

By: Anthony Coppedge

For the Agile Marketing professional, the very principle of measuring success is baked into one of the foundational principles noted in the Agile Marketing Manifesto: “Learning, through the build-meas…Read More

Please, Just Tell Me No!

By: Jayme Thomason

We put a lot of time into people who are considering doing business with us. We put time into them because we know they have an active problem, are considering solutions and looking for a partner to h…Read More

Unpaid Interns or Indentured Servants?

By: Belinda Waggoner

Summer is here and so are the interns for your department. However, don't assume that hiring interns mean free labor. Belinda shares some rules to know about internships.Read More

3 Reasons Why Marketers Need Twitter Data

By: Maura Woodman

Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlat…Read More