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After Years of Working Trade Shows, I Attended One. Here's What I Learned.

After Years of Working Trade Shows, I Attended One. Her…

Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for thre…Read More

Bold Move: Tell Your CEO She Needs to Listen to her Customers

Bold Move: Tell Your CEO She Needs to Listen to her Cus…

Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively…Read More

Think Before You Speak: Living Out Your Social Responsibility

Think Before You Speak: Living Out Your Social Responsi…

As with most organizations in today's day and age, they also have social media policies that explicitly outline expectations, guidelines, and consequences if they are not adhered to.Read More

Emerging Markets Deserve Your Respect

Emerging Markets Deserve Your Respect

Emerging markets are “exotic,” “risky,” full of challenges but promising great rewards to the most intrepid and audacious, etc. Think: Indiana Jones wearing an accountant’s green visor.Read More

Etiquette: Why It’s Vital for Communicating with Customers

Etiquette: Why It’s Vital for Communicating with Custom…

How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.Read More

Writing for the Audience Rather Than at Them

Writing for the Audience Rather Than at Them

Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a huge treat and a pretty much made my day because they confirmed what my instincts have been telling…Read More

Are Content Marketing Strategies for Everyone?

Are Content Marketing Strategies for Everyone?

At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More

Trial and Error Even in the Big Leagues: This is How We Learn

Trial and Error Even in the Big Leagues: This is How We…

Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More

6 Things Needed to Commit to Content Marketing

6 Things Needed to Commit to Content Marketing

At Content Marketing World, Joe Pulizzi kicked things off with a fabulous talk about committing to content marketing and either doing it 100% or not at all. I couldn’t agree more. Personally, I have a…Read More

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