Thanksgiving week everyone tends to write about how blessed they are and about the things they are most grateful for, but I want to talk about two things every content marketer should be ungrateful fo…Read More
What excites me more than what they have is their use of social media to display their products and how they interact and utilize user-generated content.Read More
Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for thre…Read More
Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively…Read More
As with most organizations in today's day and age, they also have social media policies that explicitly outline expectations, guidelines, and consequences if they are not adhered to.Read More
Emerging markets are “exotic,” “risky,” full of challenges but promising great rewards to the most intrepid and audacious, etc. Think: Indiana Jones wearing an accountant’s green visor.Read More
How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.Read More
Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a huge treat and a pretty much made my day because they confirmed what my instincts have been telling…Read More
At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More
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