Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively…Read More
As with most organizations in today's day and age, they also have social media policies that explicitly outline expectations, guidelines, and consequences if they are not adhered to.Read More
Emerging markets are “exotic,” “risky,” full of challenges but promising great rewards to the most intrepid and audacious, etc. Think: Indiana Jones wearing an accountant’s green visor.Read More
How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.Read More
Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a huge treat and a pretty much made my day because they confirmed what my instincts have been telling…Read More
At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More
Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More
At Content Marketing World, Joe Pulizzi kicked things off with a fabulous talk about committing to content marketing and either doing it 100% or not at all. I couldn’t agree more. Personally, I have a…Read More
Inspired by the interview of Jeffrey Rohrs (Chief Marketing Office at Yext) by Jeff Julian (founder of AJi and Enterprise Marketer) titled Location Based Services for Content Marketers I got to thinki…Read More
t
o
p