Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.
latest associated content (5)
How Agile Enables Marketers to Plan Better Content Stra…
Preach! Andrea is one of the most consistant voices in Agile Marketing... even if she likes Kanban (Kidding!)Read More
An Agile Approach to Repurposing Content - Kapost Conte…
Another great piece by Andrea as she breaks down an approach to planning the way you reuse your content and think about your content planning in general.Read More
First Enterprise Marketer Poker Game from ICC17
Watch the first of three poker games held at the Intelligent Content Conference with Robert Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. Jeff Julian is the MC for the event, and Pamela Mu…Read More
Beginner's Guide to Kanban for Agile Marketing
Great starter guide for anyone considering a Kanban approach to your Agile Marketing effort. Andrea has made this Scrum-boy a believer.Read More
Agile Themes from Content Marketing World
Agile in the marketing community is becoming more prevalent, it was showcased at Content Marketing World 2016 by some of the largest influencers. Andrea gives a great recap of each of their keynotes.…Read More