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Ardath Albee

Ardath Albee

BIOGRAPHY:

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.

SOCIAL:
       

latest associated content (3)

Creating Personas That Work

Creating Personas That Work

Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More

Ardath Albee on Creating Valuable Content

Ardath Albee on Creating Valuable Content

In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn…Read More

Ardath Albee on Personas and the Customer Journey

Ardath Albee on Personas and the Customer Journey

On this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to bui…Read More

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