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Make Your Marketing Matter.
Carla Johnson

Carla Johnson

BIOGRAPHY:

As the Chief Experience Officer, Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways.

Consistently recognized as one of the top influencers in content marketing, Carla’s latest book, Experiences: The 7th Era of Marketing teaches marketers how to develop, manage and lead the creation of valuable experiences in their organizations. Carla serves as the Vice Chair of the Executive Board of  the Business Marketing Association (a division of the ANA) and previously was the Vice President of Thought Leadership. She’s an instructor for Rutgers University mini-MBA program, the Content Marketing Institute, the ANA and the Online Marketing Institute. A frequent speaker, Carla also contributes to industry-wide news outlets, forums, and conferences on the future of the marketing profession, leading through innovation and the power of storytelling.

SOCIAL:
           

latest associated content (3)

Carla Johnson speaks on Creative on Demand

Carla Johnson speaks on Creative on Demand

In this enlightening presentation, author and B2B marketing expert Carla Johnson will uncover the secrets to inspiring true creativity. You'll hear how brilliant brands nurture tiny creativity every d…Read More

Carla Johnson on Customer Experience

Carla Johnson on Customer Experience

Throughout the show Carla drives deeper into the components of a good story, the meaning behind a story arc, and how the Experiences Era of marketing is taking shape.Read More

50 Reasons Why We Cannot Change

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50 Reasons Why We Cannot Change

One of the biggest hurdles for marketers to clear is getting their organization to accept change. To be success at content marketing means that people need to think differently about their work and ho…Read More

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