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Clare McDermott

Clare McDermott

BIOGRAPHY:

Clare is the co-founder and chief research officer at Mantis Research, a marketing consultancy that helps brands publish and amplify original research. Before founding Mantis, Clare was the founding editor of Chief Content Officer magazine, the leading print magazine for content marketing executives. She also ran a content marketing consultancy called SoloPortfolio.

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latest associated content (4)

Should My Team Conduct Research for Our Marketing Efforts?

Should My Team Conduct Research for Our Marketing Effor…

This week on Explicit Content: Katie Martell sits down with Clare McDermott at the MarketingProfs B2BForum to examine the good, the bad and the ugly in relation to content research.Read More

A Year Full of ‘No Way!?’ Moments for CCO Magazine

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Clare is the best! These are definitely some of my favorite articles from 2017! If you don't get CCO, make sure you register and get on the list.Read More

Marketers Must Pick Up the Video Camera - Here's How

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Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

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Podcasting Pioneers Explain Value of Audio Content and…

Being from this line of work Clare's article hits home like no other. We are working hard to build our audience, everything Robert Rose and Joe Pulizzi has to say is truth. It takes a lot of hard wo…Read More

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