I manage omnichannel marketing efforts in both the digital and print realms. Throughout my career, I've focused on optimizing the customer experience, both through personal interaction and through data insights.

Now I have the opportunity to impact customer experiences through content marketing efforts that uniquely allow for the marriage of business intelligence and creativity. When done correctly, these two things can have a significant impact on customers in terms of engaging, satisfying experiences. To help know that I've played a role in making that positive difference is very meaningful to me as a marketer.