Jay likes to joke that he's the world's most craft-driven content marketer, obsessing over the stuff inside what we create. He is currently the creator and host of the podcast Unthinkable, a story-driven exploration of what it takes to for marketers to do exceptional work in a world where it's never been easier to be average. When he's not working on his show, he's traveling the world teaching marketers to create content that stands out in all the noise.