Enterprise Marketer - Make Your Marketing Matter.
Joe Cox

Joe Cox

BIOGRAPHY:

My experience and education have given me a unique perspective in brand building, real-time marketing, influencer relationship management and emerging media.

At Red Bull, I worked with a company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.

With Vitaminwater, Vitaminwater Zero & Smartwater brands we took field marketing to a new level. By applying traditional sampling, marketing event & influencer strategies and harnessing the power of social media, our experiential focus can now easily be shared and spread throughout our fan's feeds & streams embedded within their multiple communities. A 1:1 approach became 1: many.

My passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets me up every day (that and a 5Hour Energy).

Barkley has given me the opportunity to combine all that I've learned and helped brands develop, grow & expand their own online communities through an array of services, processes & products. I lead an amazing team of thought leaders, quantifying & developing consumer behaviors through strategic online listening & engagement.

Specialties: interactive digital marketing, brand positioning, brand personality, brand building, social media, blogging, podcasting, relationship building, guerrilla marketing, event planning, red bull, vitaminwater, smartwater, influence, influencer relationship management, experiential marketing

SOCIAL:
           

latest associated content (9)

The Future of Advertising and Augmented Reality (AR)

The Future of Advertising and Augmented Reality (AR)

On today’s Explicit Content Podcast I am talking to Luke Hurd who by day works as a Digital Immersion Director at Signal Theory & augmented reality filter creator artist with over 100k followers on In…Read More

Social Media - The World of Premium Content, SXSW, and TikTok

Social Media - The World of Premium Content, SXSW, and…

With a focus and background in social media and influencer marketing, Joe Cox and Megan Zander discuss the surprises that came out of this year’s SXSW and the future of creator and influencer marketin…Read More

Insights into Gen Z Marketing

Insights into Gen Z Marketing

This week Joe Cox interviews Gregg Witt about the current state of youth marketing in 2019.Read More

What’s Happening at the Enterprise Marketer Conference?

What’s Happening at the Enterprise Marketer Conference?…

This week, on Explicit Content your MC’s for the 2019 Enterprise Marketer Conference: Joe Cox and Megan Zander promote the kick-off of this event.Read More

What is Ahead for Content Marketing in 2019?

What is Ahead for Content Marketing in 2019?

On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More

Social Media - Rise and Fall of Video on Facebook

Social Media - Rise and Fall of Video on Facebook

On this week on Explicit Content, Joe Cox and Demian Ross discuss social media marketing and the nuanced dynamics of quality content.Read More

Insights from The Road to 300

Insights from The Road to 300

In this episode, Demian and Joe discuss this new platform for Demian and the lessons he has learned, how they have changed his life, and what marketers can apply them to their work in social media.Read More

Social Media - Do You Vertical?

Social Media - Do You Vertical?

In this episode, Demian Ross and Joe Cox dig deeper into the impact of vertical video and IGTV, what brands can learn from IHOP changing their name, and how to decide if throwing shade on social is no…Read More

Introduction to Our Hosts - Part One

Introduction to Our Hosts - Part One

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect…Read More

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