Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.
Joe wants to know if you're all in? Would you only land a plane halfway? Joe explains why a content marketing program has to be done to the fullest and never halfway.Read More
In this show, Jeff speaks with Joe Pulizzi, Founder of the Content Marketing Institute, about this year's Content Marketing World, his 2017 predictions, what it has been like working with the new pare…Read More
A sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into custome…Read More