Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.
Kasey Riley

Kasey Riley

BIOGRAPHY:
Kasey Riley has international experience in post-secondary and professional instruction, public relations, and grant writing. She’s been a Director of Communications for a library system and most recently a non-profit theater and is impassioned by problem solving. Kasey has experience developing and executing strategic plans, marketing plans and developing and evaluating programs and believes strongly in collaboration across disciplines and departments. Mostly, she is enthusiastic about writing, delivering public presentations, and fostering engaging and effective communication.
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latest associated content (10)

B2B Marketing CAN Be Creative, Compelling, and Share-Worthy

B2B Marketing CAN Be Creative, Compelling, and Share-Wo…

“I CAN be more creative than (Insert Favorite, Best, and Most Creative Company Here).”Read More

What Does It Mean to be a Global Marketer?

What Does It Mean to be a Global Marketer?

I just listened to it again and started bouncing in my chair because Mr. Miller has a very sweet gig, and I am envious of his adventure. He is doing incredible work for LinkedIn and Mr. Miller, I can…Read More

What Makes a Great Article Great?

What Makes a Great Article Great?

During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause “What makes it different and more …Read More

Bold Move: Tell Your CEO She Needs to Listen to her Customers

Bold Move: Tell Your CEO She Needs to Listen to her Cus…

Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: “We need to keep our finger on the pulse of what the customers want from us.” “We need to actively …Read More

Etiquette: Why It’s Vital for Communicating with Customers

Etiquette: Why It’s Vital for Communicating with Custom…

How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.Read More

Writing for the Audience Rather Than at Them

Writing for the Audience Rather Than at Them

Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a huge treat and a pretty much made my day because they confirmed what my instincts have been telling …Read More

Trial and Error Even in the Big Leagues: This is How We Learn

Trial and Error Even in the Big Leagues: This is How We…

Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More

When They’re Nearby: The Right Time to Contact Your Customer

When They’re Nearby: The Right Time to Contact Your Cus…

Inspired by the interview of Jeffrey Rohrs (Chief Marketing Office at Yext) by Jeff Julian (founder of AJi and Enterprise Marketer) titled Location Based Services for Content Marketers I got to thinki…Read More

Proper Care and Feeding of Your Marketer

Proper Care and Feeding of Your Marketer

In my career, in non-profits, I have always set my own benchmarks and KPIs and it has been a useful means of tracking my own progress and ensuring that my efforts are well spent.Read More

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