At Sullivan Higdon & Sink, I work with clients and very talented creatives to create content that solves problems, inspires influencers, and engages communities. I am an ever-growing strategist and a life long learner: a writer, a leader and big-picture thinker.
Megan Zander
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latest associated content (14)
Tactic of the Moment: Email Image Personalization
This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience.Read More
SEO / Data – What is Real?
In this episode, Andy Crestodina and Jeff Julian address some of the common misconceptions of SEO to help you understand what priority you need to have and what things you can put aside to rest easier…Read More
Introduction to Our Hosts - Part One
Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect…Read More
Measuring Your Life's Success
A different perspective on measuring success in a full and busy life.Read More
Starbucks Claps Back With Strategic Community Managemen…
The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
Find and Choose the Right Influencers
The real bottom line is, their followers will believe them more if they sound genuinely excited to share about your brand.Read More
Doug Bell on SearchMetrics and the Dilemma of Content Q…
Search ranking factors are becoming more elusive. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO.Read More
Matt Dion on The Workflow of the Digital Marketer
In this episode, Matt Dion and Jeff Julian discuss the topic of marketing workflow and how Mintent can help your team perform better. "The approach is now more, "Why are you producing content? What's…Read More
Creating Personas That Work
Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More