At Sullivan Higdon & Sink, I work with clients and very talented creatives to create content that solves problems, inspires influencers, and engages communities. I am an ever-growing strategist and a life long learner: a writer, a leader and big-picture thinker.
Megan Zander
BIOGRAPHY:
latest associated content (10)
Starbucks Claps Back With Strategic Community Managemen…
The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
Find and Choose the Right Influencers
The real bottom line is, their followers will believe them more if they sound genuinely excited to share about your brand.Read More
Doug Bell on SearchMetrics and the Dilemma of Content Q…
Search ranking factors are becoming more elusive. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO.Read More
Matt Dion on The Workflow of the Digital Marketer
In this episode, Matt Dion and Jeff Julian discuss the topic of marketing workflow and how Mintent can help your team perform better. "The approach is now more, "Why are you producing content? What's…Read More
Creating Personas That Work
Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More
Goodbye, Net Neutrality
A recent proposal and vote by the FCC made good on Chairman Ajit Pai's quest to deregulate Internet service and allow the free market to take over. The proposal leaves many wondering what the future w…Read More
Data, Data, Data: Key Points on the Future of Data from…
Today, at this very moment, we are witnessing the rise of a personal information economy. “Data fuels the economy, now.”Read More
Selling Content Strategy with Axure Design Tools
Content strategies are complicated. They have moving pieces. They have immovable truths. They are built on the unpredictability of the future. They mean so much, and sometimes, so little, but at the r…Read More
What does a Digital Strategist do?
Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and ma…Read More