Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively.
latest associated content (6)
Should You Attend Content Marketing World?
On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
What Does A Native Advertising Team Look Like?
In this episode, Melanie Deziel and Jeff Julian discuss building a content studio and share interviews with the Atlantic and Washington Post.Read More
Native Advertising - When Should I Mention My Brand?
In this episode, Melanie Deziel and Jeff Julian discuss the research provided by Pressboard to expose more information about brand mentions in native advertising.Read More
Introduction to Our Hosts - Part One
Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect…Read More
Being Known for Your Niche
In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots…Read More
Melanie Deziel Shares Her Amazing Insight on Branded Co…
In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising.Read More