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Rebecca Lieb

Rebecca Lieb


Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.


latest associated content (2)

Digging Deeper into Global Content Marketing

Digging Deeper into Global Content Marketing

In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More

Rebecca Lieb on Her Latest Research at Content Marketing World 2016

Rebecca Lieb on Her Latest Research at Content Marketin…

In this show, Rebecca describes her journey into digital marketing and the research she has recently conducted. She provides some great examples of how marketing teams are integrating contextual cont…Read More