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Make Your Marketing Matter.

Sub-Categories for Strategy

 

Content Associated with Strategy

Embracing Your Passions as a Marketer

Embracing Your Passions as a Marketer

In this conversation, Jeff Julian and Vishal Khanna discuss the need to grow as marketers and ways to consider the different approaches from different trades for becoming better at what we do.Read More

Focus on the Humans, From Selling to Change Adoption

Focus on the Humans, From Selling to Change Adoption

This unique conversation wanders from chickens to stingrays to attribution and then to change adoption, but it's worth the ride.Read More

Your Team Needs a Marketing Barometer

Your Team Needs a Marketing Barometer

The requirements have diversified for many marketing teams, but the level of resources and expectations remain the same. How is your team coping?Read More

Holiday Wisdom From a Marketing Grinch

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Holiday Wisdom From a Marketing Grinch

Doug and Jason are always full of great advice. I think it is because they are a few hours ahead of most of us folks in the US!Read More

How getting on a blogging schedule will help you stay on track  - The Authentic Storytelling Project

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How getting on a blogging schedule will help you stay o…

Great advice for keeping up on your personal and professional blog strategy. I wish more marketers would share their insights via blog like ChristophRead More

How to Better Understand the Size and Composition of Your B2B Audience

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How to Better Understand the Size and Composition of Yo…

2018 is the year of the audience when it comes to content marketing. Our excitement for finding an audience match vs just a new subscriber should be the aim. Once we have them, we need always be rec…Read More

A Year Full of ‘No Way!?’ Moments for CCO Magazine

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Clare is the best! These are definitely some of my favorite articles from 2017! If you don't get CCO, make sure you register and get on the list.Read More

It’s a Wonderful Life as a Content Marketer

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It’s a Wonderful Life as a Content Marketer

If you are going to publish content on Christmas Day, make sure you do something festive like a Holiday Set...Read More

This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

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This Old Marketing Farewell Episode: Sometimes the End…

Bittersweet ending to one of my favorite podcasts.Read More

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