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Make Your Marketing Matter.

Sub-Categories for Strategy

 

Content Associated with Strategy

Strategy vs. Tactics: A Marketing Disconnect

Strategy vs. Tactics: A Marketing Disconnect

As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More

Starbucks Claps Back With Strategic Community Management

Starbucks Claps Back With Strategic Community Managemen…

The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More

How to Set Performance-Driven Marketing Goals [Tips from Top Marketing Minds]

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How to Set Performance-Driven Marketing Goals [Tips fro…

Great insights from some great influencers in the marketing space.Read More

Re-engineering Yourself, Your Career, and Your Content

Re-engineering Yourself, Your Career, and Your Content…

Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in the…Read More

Catching up on AMP News | CSS-Tricks

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Catching up on AMP News | CSS-Tricks

Well, that is interesting, Google wants to allow non-AMP sites to be put in the carousel. This could be big and it could lead to more clicks.Read More

An Alternative Approach to Developing Content Marketing Personas

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An Alternative Approach to Developing Content Marketing…

"Audiences are not just buyers." Thank you! Please, marketers, don't let Sales or Management pressure you into treating your audience as buyers. There is power in a strong audience filled with many…Read More

5 Tips for Content Marketers to Improve Relationships with IT/Engineers

5 Tips for Content Marketers to Improve Relationships w…

Content marketers are only as good as their ability to distribute content and deliver great user experiences to their audiences — and those experiences, online anyway, generally require some support f…Read More

A Journey Through Native Advertising to Artificial Intelligence

A Journey Through Native Advertising to Artificial Inte…

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

What is a Content Marketing Evangelist?

What is a Content Marketing Evangelist?

My job, really, is that of an advocate and consultant. "Content Marketing Advocate" simply does not have the same ring to it. "Content Marketing Consultant" only describes half of it and besides, that…Read More

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