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Sub-Categories for Strategy

 

Content Associated with Strategy

Is Your Content Marketing Designed for the New Customer Journey?

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Is Your Content Marketing Designed for the New Customer…

I love the statement, "Be the best answer!" It is so true in all your content marketing efforts if you want to win. Ask yourself, what is the audience looking for and how can I be the best answer?Read More

2017 Predictions: 5 Ways to Use New Video Technology to Make an Impact

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2017 Predictions: 5 Ways to Use New Video Technology to…

I would be super excited if only a few of these predictions come true, but I have a feeling they will have a big impact on marketing teams in 2017. If you are not investing in video and training for…Read More

Empathy for the Global Content Marketing Audience with Jason Miller

Empathy for the Global Content Marketing Audience with…

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the Unite…Read More

A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

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A Simple Formula for Effective Content: They Ask, You A…

This is a refreshing podcast about content marketing. Marcus Sheridan seems like a very authentic guy that just want to help others do live better. Love the background story on why he called his com…Read More

How Lowe's Captured the Attention of the Cord-Cutting Millennial Using Innovative Episodic Video Series

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How Lowe's Captured the Attention of the Cord-Cutting M…

If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!Read More

3 ELearning Insights That Will Improve Your Tech Marketing Videos

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3 ELearning Insights That Will Improve Your Tech Market…

Some advice on how to make your "how to" better, when it comes to instructional content marketing through video.Read More

What does a Digital Strategist do?

What does a Digital Strategist do?

Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and ma…Read More

Doug Kessler Discusses Showmanship in Content Marketing

Doug Kessler Discusses Showmanship in Content Marketing…

Doug Kessler, Co-founder and Creative Director of Velocity Partners, knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as…Read More

Tish Millsap on Demand Generation and Account-Based Marketing

Tish Millsap on Demand Generation and Account-Based Mar…

Tish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales…Read More

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