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Make Your Marketing Matter.

Sub-Categories for Strategy

 

Content Associated with Strategy

Heike Young and Jeff Julian Talk About Podcasting

Heike Young and Jeff Julian Talk About Podcasting

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she c…Read More

What Makes a Great Article Great?

What Makes a Great Article Great?

During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause “What makes it different and more…Read More

Erica McGillivray on Community Management and Branding

Erica McGillivray on Community Management and Branding

Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand.  At her session at MarketingProfs’ B2B…Read More

Christoph Trappe and Jeff Julian talk SEO and SSL

Christoph Trappe and Jeff Julian talk SEO and SSL

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Read More

Shelly Lucas on Content Marketing in B2B

Shelly Lucas on Content Marketing in B2B

Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her r…Read More

Christopher Penn on Consistency and Content Strategy

Christopher Penn on Consistency and Content Strategy

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, an…Read More

Chicken Soup for the Content Marketer’s Soul

Chicken Soup for the Content Marketer’s Soul

Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and u…Read More

Not Documenting Your Content Marketing Strategy? Here's What to Do About It

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Not Documenting Your Content Marketing Strategy? Here's…

If you don't document your content marketing strategy, do you really have one? My opinion is not really. You might be doing the motions but you aren't committed to the big plan. It takes a lot of t…Read More

How Beyond Bank created a single customer view

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How Beyond Bank created a single customer view

As times changes so does your code. Looking at how your staff uses your systems as well as your customers is very important. As Nadia tells us about Beyond Bank's over hall in order to upgrade their…Read More

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