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Content Associated with Strategy

Empathy for the Global Content Marketing Audience with Jason Miller

Empathy for the Global Content Marketing Audience with…

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the Unite…Read More

A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

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A Simple Formula for Effective Content: They Ask, You A…

This is a refreshing podcast about content marketing. Marcus Sheridan seems like a very authentic guy that just want to help others do live better. Love the background story on why he called his com…Read More

How Lowe's Captured the Attention of the Cord-Cutting Millennial Using Innovative Episodic Video Series

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How Lowe's Captured the Attention of the Cord-Cutting M…

If Lowe's keeps this up, this will be an amazing example of a brand creating amazing episodic video. A huge win for content marketing!Read More

5 Things to Consider Before Investing in Content Technology

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5 Things to Consider Before Investing in Content Techno…

Lots of great tips to consider in this article. Most of the time, marketing teams have so many features and tools already in their toolbox, they just don't know they have them or they are not configu…Read More

3 ELearning Insights That Will Improve Your Tech Marketing Videos

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3 ELearning Insights That Will Improve Your Tech Market…

Some advice on how to make your "how to" better, when it comes to instructional content marketing through video.Read More

What does a Digital Strategist do?

What does a Digital Strategist do?

Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and ma…Read More

Doug Kessler Discusses Showmanship in Content Marketing

Doug Kessler Discusses Showmanship in Content Marketing…

Doug Kessler, Co-founder and Creative Director of Velocity Partners, knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as…Read More

5 Ways to Refresh Your LinkedIn Profile for the New Year

5 Ways to Refresh Your LinkedIn Profile for the New Yea…

It's almost a new year, a new you! Or, maybe it's the same you, new year? The beginning of the year marks a time for starting over, refreshing, goal setting and motivation. Even though you should cons…Read More

The 10 Best Brand Tweets of 2016

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The 10 Best Brand Tweets of 2016

In a time where so many brands are abusing social media and newjacking the wrong events, it is good to see a list of brands who are doing it right.Read More

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