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Sub-Categories for Strategy

 

Content Associated with Strategy

Great experiences are not accidental, they’re intentional and designed…at least they should be

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Great experiences are not accidental, they’re intention…

As a business, you always want to be on the great end of customer experiences. Getting customers to feel or sense something, Brain states it needs to be designed. So how do we design a great experie…Read More

My Favorite Content Marketing Video: AJ Huisman

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My Favorite Content Marketing Video: AJ Huisman

This just might be one of my favorite video's because I love chocolate. The storytelling of the Mast Brothers Cholocate was executed very well, check it out.Read More

Why publishers are getting more serious about personalization

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Why publishers are getting more serious about personali…

More and more we are needing to write for specific people, this means saying the same thing in many different ways. This article tells us why publishers are working so hard to achieve this goal.Read More

Are Content Marketing Strategies for Everyone?

Are Content Marketing Strategies for Everyone?

At almost every marketing convention there are sessions revolving around Content Marketing StrategiesRead More

Jonathan Kranz on Copywriting in Content Marketing

Jonathan Kranz on Copywriting in Content Marketing

Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the…Read More

Trial and Error Even in the Big Leagues: This is How We Learn

Trial and Error Even in the Big Leagues: This is How We…

Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a w…Read More

Ira Apfel on Content Strategies for Associations

Ira Apfel on Content Strategies for Associations

Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets…Read More

Whereoware: 6 steps to email creation

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Whereoware: 6 steps to email creation

If you're looking to start an email campaign to get new and current customers to click and buy, Dan lays out 6 very easy steps for you. Taking out the guesswork will allow you to focus on what your c…Read More

Yext Creates a New Content Marketing Opportunity With Uber

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Yext Creates a New Content Marketing Opportunity With U…

Many companies could use targeted marketing. Jay tells us how Yext has teamed with Uber to help companies deliver content to specific users.Read More

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